New Delhi, September 15, 2023: The “Meri Maati Mera Desh” campaign, a nationwide initiative, was launched on August 9, 2023, to honor the courageous ‘Veers’ who sacrificed their lives for the country. This campaign marks the culmination of the ‘Azadi ka Amrit Mahotsav,’ which commenced on March 12, 2021, and has garnered extensive public participation (Jan Bhagidari) through the organization of over 2 lakh programs across India.
The “Meri Maati Mera Desh” campaign encompasses various activities, including the construction of Shilaphalakams dedicated to freedom fighters and security forces, as well as initiatives such as Panch Pran Pledge, Vasudha Vandan, and Veeron ka Vandan, all of which pay tribute to the valiant sacrifices of our Bravehearts.
The inaugural phase of the “Meri Maati Mera Desh” campaign has achieved remarkable success, characterized by widespread outreach and massive public involvement. To date, more than 2.33 lakh Shilaphalakams have been erected across 36 States/Union Territories. Furthermore, nearly 4 crore Panch Pran pledge selfies have been uploaded to the campaign’s website. Over 2 lakh Braveheart felicitation programs have been organized across the nation. As part of the Vasudha Vandan initiative, more than 2.36 crore indigenous saplings have been planted, and 2.63 lakh Amrit Vatikas have been created.
Now, as the campaign progresses to its second phase, Amrit Kalash Yatras are being planned throughout the country. This pan-India outreach campaign aims to touch every household in the country. Soil and rice grains are being collected from over 6 lakh villages in rural areas and from wards in urban areas across India. In rural regions, these components will be combined at the block level to create block-level kalash. After a ceremonial send-off from the State capitals, these kalash will journey to Delhi for the National Program. In urban areas, soil is collected from wards and transported to larger urban local bodies for mixing and onward transportation to Delhi via the State capitals. It is anticipated that more than 8500 kalash will arrive in Delhi by the end of October for the final program. The soil collected from every corner of India will be placed in the Amrit Vatika and Amrit Memorial, creating a lasting legacy to commemorate the Azadi Ka Amrit Mahotsav.
The “Meri Maati Mera Desh” campaign continues to inspire and engage the nation, reinforcing the spirit of patriotism and unity among its citizens.
