In a pivotal move to combat the rising threat of deepfake videos, the Indian government has issued a stern reminder to social media platforms, accompanied by a clear message: take responsibility or face the consequences. This article delves into the details of the recent controversy surrounding a viral deepfake video, the legal provisions invoked, and the potential penalties that now loom over social media platforms.
The Deepfake Video Controversy
The trigger for this governmental intervention was a deeply concerning incident involving a viral video that purportedly featured actress Rashmika Mandanna. In this video, Ms. Mandanna was seemingly captured entering an elevator. However, the shocking revelation was that the video had been manipulated using deepfake technology. The face of British-Indian influencer Zara Patel had been seamlessly superimposed onto Ms. Mandanna’s body.
A Legal Reminder to Social Media Platforms
The Ministry of Electronics and Information Technology has sent an advisory to social media platforms, emphasizing the legal provisions related to deepfakes and the potential penalties that could befall those involved in their creation and dissemination. Specifically, the government has invoked Section 66D of the Information Technology Act, 2000, which deals with “punishment for cheating by personation by using a computer resource.”
Penalties for Deepfake Perpetrators
Under Section 66D, individuals who engage in cheating by impersonation through a communication device or computer resource could face severe consequences. These include imprisonment for up to three years and a hefty fine of up to one lakh rupees.
Concerns for Public Figures
The incident involving Rashmika Mandanna underscores the profound concerns surrounding deepfake technology, particularly when it comes to public figures. The ease with which identities can be manipulated through deepfake videos raises alarming questions about the potential repercussions for individuals whose personas are exploited in this manner.
Ms. Mandanna herself expressed her fear and distress regarding the incident, describing it as “extremely scary.” She highlighted the misuse of technology and its capacity to inflict harm, particularly on public figures.
Calls for Legal Action
This incident has not gone unnoticed within the film industry and the public sphere. Renowned actor Amitabh Bachchan and others have raised their voices, demanding legal action to combat this growing menace.
Government’s Stance on Misinformation
Rajeev Chandrasekhar, Minister of State for Electronics and Information Technology, emphasized the government’s stance on misinformation and the responsibilities of social media platforms. He noted the legal obligation, outlined in the IT rules notified in April 2023, for platforms to ensure that no misinformation is posted by any user. Additionally, they must promptly remove reported misinformation within 36 hours. Failure to comply with these rules could result in legal action under the provisions of the IPC.
A Lingering Issue
Despite these developments, the deepfake video in question remains accessible on social media platforms, highlighting the continued challenge in addressing and eradicating this form of misinformation.
