Steelbird Hi-Tech India Limited, renowned as the largest helmet company in India and globally, marks its 60th anniversary with a groundbreaking addition to its lineup. The SBA-17 RDX helmet promises bikers a revolutionary experience, boasting a robust thermoplastic shell, interchangeable cheek pads, and an array of advanced features designed to enhance safety and comfort on the road.
Featuring a sleek interior, high-density EPS, scratch-resistant visor, and an integrated sun shield, the SBA-17 RDX sets a new standard in helmet design. As an added incentive, the first 1,00,000 buyers will receive a complimentary smoke visor, further elevating the allure of this cutting-edge headgear.
In tandem with the launch of the SBA-17 RDX, Steelbird reaffirms its dedication to road safety through substantial investments in manufacturing, retail expansion, and product innovation. With plans to invest over Rs 250 crore in a state-of-the-art manufacturing facility in South India, Steelbird aims to cater to the escalating demand for premium helmets while strategically addressing regional market dynamics.
The search for suitable land in and around Hosur, Tamil Nadu, underscores the company’s commitment to optimizing production capabilities and meeting the needs of both aftermarket and OEM sectors in the southern region. Concurrently, Steelbird is ramping up production at its existing facilities in Baddi, with a targeted output of 50,000 helmets per day, a testament to its unwavering pursuit of excellence.
Beyond manufacturing prowess, Steelbird is expanding its retail footprint with the ambitious goal of establishing 800 new Riderz Shops by 2025. These outlets serve as hubs for enthusiasts, offering a curated selection of helmets, bespoke riding gear, and accessories tailored to individual preferences. By championing the use of ISI-certified helmets and promoting rider safety, Steelbird has transcended borders, selling 80 lakh units worldwide and solidifying its stature as a global leader in helmet innovation.
In essence, Steelbird Hi-Tech India Limited’s 60th anniversary heralds a new era of innovation and expansion, exemplified by the introduction of the SBA-17 RDX helmet and ambitious growth initiatives. With a steadfast commitment to quality, safety, and customer satisfaction, Steelbird continues to redefine the landscape of biker safety worldwide.
