Revlon, the iconic beauty brand, has unveiled its newest global brand ambassador, and it’s none other than the talented actress Madelyn Cline. Recognized for her breakout role in Netflix’s ‘Outer Banks’ and ‘Glass Onion: A Knives Out Mystery,’ the 26-year-old star is set to join the esteemed ranks of Ashley Graham and Megan Thee Stallion as the fresh face representing Revlon’s bold and confident vision of beauty.
A Symbol of Confidence and Independence
Martine Williamson, Chief Marketing Officer at Revlon, expressed the brand’s commitment to a liberated beauty that embodies independence, confidence, and inspiration. Madelyn Cline, known for her red carpet style and beauty routines, perfectly personifies this mission. With a social media reach of 25 million across platforms, she is not only a rising star on-screen but also a style icon and beauty influencer.
Embracing Self-Love and Empowerment
Madelyn Cline’s appointment aligns with Revlon’s mission to encourage individuals to live boldly. Her confidence and focus on self-love make her an exceptional role model for young adults. As a global brand ambassador, she will be the face of Revlon, featured in a variety of marketing channels, including in-store displays, retailer events, and global campaigns.
A Dream Collaboration for Beauty Enthusiasts
Expressing her excitement about the collaboration, Madelyn Cline shared her love for makeup and the dream come true of partnering with an iconic brand like Revlon. She joins the league of Ashley Graham and Megan Thee Stallion, contributing her unique perspective on beauty as a tool for creativity and confidence. With this partnership, she aims to inspire women to live boldly and feel empowered in every aspect of their lives.
Revlon’s Strategic Expansion into Digital Influence
Madelyn Cline’s appointment follows Revlon’s strategic move to tap into the influence of digital stars, capturing a younger market. In September, the brand named Nailea Devora, a digital star and artist, as a global brand ambassador. This expansion of the roster reflects Revlon’s commitment to staying relevant and resonating with the diverse beauty preferences of the digital-native audience.
