In the rich tapestry of life, the concept of ‘home’ takes center stage as a vital thread, weaving an intricate emotional tapestry for a significant number of Indians. The recently released Life at Home Report 2023 by IKEA unveils compelling insights, portraying home not just as a physical space but as a profound emotion embraced by 50% of Indians.
The report unfolds a narrative where living in proximity to family and friends becomes a pivotal factor for 35% of individuals, fostering a myriad of experiences—from cozy movie nights to lively game nights and shared meals. This encapsulates the essence of togetherness and happiness.
For 27% of pet owners, the love from their furry companions contributes significantly to the feeling of security, while 23% find connecting with neighbors as an essential aspect of creating a sense of home.
The report emphasizes that sleep is a top priority for 33% of Indians, and various habits contribute to a good night’s rest. Insights range from the significance of fresh bed sheets and soothing drinks to favorite pillows, darkness, and even occasional superstitions about haunted homes.
Indians demonstrate a holistic approach to health, with 34% focusing on physical health, 29% on mental well-being, and 30% on the health of those around them.
Creating a multi-sensory space for relaxation involves lighting candles, comfortable furniture, mood-appropriate lighting, and even crystals, according to the report.
Personal time is highlighted as a significant aspect, with 20% of Indians finding comfort in changing clothes upon arriving home, and 31% indulging in private dance or song sessions.
As the report looks ahead to 2024, a wave of change is anticipated, with 56% of Indians planning to move and an additional 18% opting to renovate their current homes. Decluttering emerges as a significant theme, with 22% highlighting its importance in creating a comfortable living space.
