The COVID-19 pandemic has brought about significant changes in various aspects of our lives, including the way we eat. As we adapt to the new normal, the food and beverage industry in India is also witnessing emerging trends that focus on healthy eating, sustainability, and transparency. Ishit Palani, Co-Founder of Organic Roots, sheds light on these post-pandemic food trends in India. Let’s explore five key trends that are shaping the food industry in the post-COVID-19 era.
- Convenience is essential: In today’s fast-paced world, convenience has become paramount. The rise of hyperlocal deliveries and the demand for easy access to food have given birth to innovative food consumption patterns. Takeaways, home deliveries, and healthy ready-to-eat meals are gaining popularity. The Indian food sector has witnessed a significant shift towards ready-to-eat foods, catering to diverse consumer demands. From instant noodles and frozen snacks to plant-based meats and pre-packaged meals, there is a wide range of options available to satisfy consumers’ tastes while providing convenience.
- Sustainability and local produce: Post-pandemic, sustainability has taken center stage. Consumers are increasingly conscious of the impact of their food choices on the environment. There is a growing demand for sustainably sourced and locally produced food. Supporting local farmers and reducing the carbon footprint have become important considerations for consumers when making food choices.
- Plant-based diet: The consequences of our eating patterns on the environment are under scrutiny. As a result, plant-based foods are gaining popularity. Nut-based milk, plant-based meat alternatives, and vegan options are becoming more prevalent in India. The focus on plant-based eating is particularly pronounced in urban areas, where people are exploring a range of plant-based and vegan choices.
- Transparency: Modern consumers value transparency. They want to know what goes into their food and expect brands to provide clear information. Terms like organic, clean, and natural have become keywords for consumers. They prioritize products that offer transparency and align with their preferences for healthy and sustainable options.
- Smart snacking: Snacking plays a significant role in Indian culture. Post-pandemic, many individuals are indulging in smart snacking. Clean and healthy snacks are gaining popularity, with consumers opting for regular snacking instead of strictly adhering to three square meals a day. People are looking for snacks that provide nutrition and satisfy their cravings sensibly.
The emerging food trends in India post-pandemic revolve around healthy eating, sustainability, and transparency. Consumers are seeking convenience, sustainable and locally sourced produce, plant-based options, transparent information about their food, and smart snacking choices. As we navigate the new normal, these trends are reshaping the food industry and influencing our food choices.
