In a strategic maneuver to bolster its foothold in the esports and gaming industry, Nazara Technologies’ subsidiary, NODWIN Gaming International Pte Ltd, has finalized the acquisition of Ninja Global FZCO (Ninja) for a substantial $3.57 million. This acquisition, conducted through a combination of cash and stock, underscores NODWIN Gaming’s commitment to expanding its global presence and enhancing its service offerings.
The Acquisition Deal
Ninja Global FZCO, renowned for its expertise in esports and gaming production, operates across the UAE and Turkey. The acquisition, which was formalized through a secondary transaction on June 7th, marks the culmination of a journey that began in February, when NODWIN Gaming entered into a share purchase agreement with Planzet FZCO and its founders, Gokhan Kazar and Doruk Demirsa, to acquire a 100% stake in Ninja Global.
Transaction Details
Nazara’s stock exchange filings reveal that the acquisition was structured with a cash consideration of $1.32 million, while the remaining stake, valued at $2.24 million, was acquired through the issuance of preference shares of NODWIN Gaming International. Out of the total purchase consideration, NODWIN Gaming International disbursed $1 million in cash upfront, with the balance being paid upon the completion of the sale shares transfer registration with capital markets regulator SEBI.
Strengthening Global Presence
The integration of Ninja Global into NODWIN Gaming’s portfolio is poised to fortify the company’s global emerging market delivery network significantly. This strategic move will enable NODWIN Gaming to offer enhanced solutions to publishers and brands in the Middle East and Turkey, further solidifying its position as a key player in the esports and gaming domain.
Nazara’s Growth Trajectory
Nazara Technologies has been actively expanding its presence through strategic acquisitions. In October, the company acquired PublishMe, a games marketing services company, for $2 million. Subsequently, in January, NODWIN Gaming announced the acquisition of Comic Con India for INR 55 crore ($6 million) and invested €8 million (approximately INR 71.8 crore) in Freaks 4U Gaming GmbH, a Germany-based marketing services company for gaming and esports.
Future Investments
With a recent infusion of around INR 510 crore from investors like Zerodha cofounder Nikhil Kamath and SBI Mutual Fund, Nazara is poised for further growth and expansion. CEO Nitish Mittersain has outlined plans to invest this fresh capital in gaming studios capable of producing high-quality games tailored for both Indian and global markets.
