Sony India has unveiled its latest flagship camera, the Sony Alpha 9 III, featuring the world’s first full-frame global shutter image sensor. Mukesh Srivastava, Head of Digital Imaging Business at Sony India, hails the camera as a symbol of innovation, empowering photographers to transcend creative boundaries.
In a breakthrough move for professional photography, the Alpha 9 III introduces the global shutter system, eradicating distortion and blackout issues during image capture. This innovative feature enables burst shooting at remarkable speeds of up to 120 frames per second (fps), ensuring photographers can seize every moment with unparalleled precision.
Combining this technology with Sony’s cutting-edge autofocus system, performing up to 120 times AF/AE focus calculations per second, the Alpha 9 III is designed to excel in capturing fast-moving subjects. Srivastava highlights the transformative impact of the camera, providing photographers with a powerful tool to push creative boundaries.
Sony Alpha 9 III: Features and Specifications
- High-Speed Shooting: Burst speeds of up to 120fps without distortion or blackout open up new possibilities for sports, wildlife, and dynamic street photography, ensuring no decisive moment is missed.
- Advanced Autofocus: Sony’s most advanced autofocus system to date, featuring AI autofocus with up to 120 times AF/AE focus calculations per second, ensures quick and accurate subject locking even in challenging conditions.
- Global Shutter System: The world’s first full-frame global shutter image sensor allows for high-speed shooting at shutter speeds of up to 1/80000 seconds, ensuring crisp, distortion-free images in demanding scenarios.
- Video Capabilities: 4K 120p video without cropping, S-Cinetone™ for enhanced color grading, and compatibility with professional mobile applications offer a groundbreaking video performance for versatile storytelling.
- Operability and Reliability: Ergonomic design, improved grip, intuitive controls, 4-axis multi-angle LCD monitor, and Quad XGA OLED electronic viewfinder ensure comfortable handling in extended shooting sessions.
- High-Speed Workflow: Advanced features like playback image filter, function menu during playback, fast data transfer via FTP, and compatibility with professional mobile applications enhance efficiency in the entire photography workflow.
Sony Alpha 9 III: Price, Availability
The Sony Alpha 9 III will be available across Sony retail stores, major electronic outlets, and e-commerce platforms in India starting on February 26, 2024. The camera is priced at Rs 5,29,990.
