Britannia Croissant, a renowned name in the world of baked goods, has embarked on a unique journey to ensure that its employees master the art of pronouncing the French pastry ‘Croissant.’ In a creative move, the company has introduced a one-day internship as a “Croissant Pronunciation Expert,” offering a substantial stipend of ₹3 lakh for the chosen candidate.
The buttery and flaky French delight has found immense popularity in India, yet its correct pronunciation often eludes many. Britannia Croissant aims to change that by engaging individuals within the company to correct their colleagues who might be mispronouncing the word.
The job advertisement for the “Croissant Pronunciation Expert” position was shared on Britannia Croissant’s Instagram handle, calling for ‘Croissant enthusiasts’ to apply. The internship, designed to be a fun and educational experience, invites candidates to showcase their love for the French pastry and their dedication to ensuring its proper pronunciation.
Skills Required for the “Croissant Pronunciation Expert” Role:
- Exceptional knowledge of French pronunciation
- Strong communication skills
- Enthusiasm for educating and correcting pronunciation
- Passion for the art of baking and appreciation for croissants
Applicants, aged 18 and above, have until March 10, 2024, to submit their applications. The internship, set to run for a single day, requires the chosen candidate to become the authoritative voice of Britannia Croissant, correcting mispronunciations within the office.
To apply, interested candidates can click on ‘register now’ in Britannia Croissant’s Instagram bio, redirecting them to a WhatsApp bot to record basic details. Bonus points are awarded to those who share their reasons for being perfect for the role on the Instagram post, tagging Britannia Croissant and using the hashtag #BritanniaCroissantInternship.
About the Internship: This creative internship opportunity was conceptualized by Youngun, a meme marketing agency. Aman Hussain, founding member and creative head of Youngun, highlighted that the campaign aims to shift the perception of croissants in India. Beyond being a luxurious snack, the initiative strives to make croissants more inclusive, appealing to a broader audience beyond the elite class.
The innovative internship not only provides a substantial stipend but also shines a spotlight on the beloved French pastry, making it more accessible and relatable to a diverse audience in India.
