For tech enthusiasts and Apple aficionados, owning a piece of Apple’s history can be a dream come true. Auction house Sotheby’s is making that dream a reality by offering a pair of vintage Apple sneakers for a staggering $50,000. These exclusive Omega Sports Apple Computer Sneakers, still in their original packaging and size 10.5, are a true gem for collectors and fans alike.
The sneakers hold a special place in Apple’s history, being part of a “one-time giveaway” during a National Sales Conference in the mid-1990s. As such, they are considered “ultra-rare,” having never been released to the general public. This exclusivity only adds to their allure and makes them highly coveted in the resale market.
The design of the sneakers is a blend of classic and iconic Apple elements. The mostly white sneakers feature the vintage “rainbow” Apple logo both on the side and the tongue, harkening back to the early days of the company when the multicolored logo symbolized Apple’s innovative and rebellious spirit.
Moreover, as an added touch of customization, the sneakers come with an alternative pair of red laces, allowing collectors to switch up the look according to their preferences.
It’s worth noting that these sneakers were not directly manufactured by Apple itself. Instead, the tech giant partnered with other leading brands like Lamy, Honda, and Braun to incorporate their iconic Apple branding onto various white-label products outside of its usual expertise.
Given their limited distribution and unique collaboration, the sneakers represent a true piece of Apple’s heritage and offer an insight into the brand’s marketing strategies of that era.
This isn’t the first time Apple products have reached astronomical prices at auctions. Apple memorabilia, especially rare and original items, often fetch significant amounts among collectors and enthusiasts. For instance, earlier this month, an unopened first-generation iPhone was sold for an astonishing $190,000 at auction, highlighting the immense value placed on Apple’s iconic products and their historical significance.
For tech history buffs and those passionate about Apple’s journey from a niche computer company to a global tech giant, these vintage Apple sneakers are a remarkable addition to any collection. Their combination of exclusivity, iconic design, and strong brand association make them a sought-after item among dedicated Apple fans and collectors willing to pay a premium to own a piece of this iconic tech legacy.
