Vikrant Massey’s ’12th Fail’ Makes Waves at Shanghai Film Festival

Vidhu Vinod Chopra’s poignant drama ’12th Fail’ has garnered widespread acclaim, resonating deeply with audiences worldwide. Starring Vikrant Massey and Medha Shankar, the film’s journey to the global stage has been nothing short of remarkable. Now, it prepares for a prestigious showcase at the Shanghai Film Festival, underscoring its growing international recognition.

Global Acclaim and Theatrical Success

’12th Fail’ has achieved historic milestones, including an unprecedented six-month theatrical run—a rarity in contemporary cinema. Its enduring popularity was celebrated with a silver jubilee, marking an impressive 25 weeks in cinemas. This longevity is a testament to the film’s exceptional storytelling and profound impact on viewers.

Digital and International Expansion

Following its theatrical triumph, ’12th Fail’ continued to captivate audiences on digital platforms, gaining significant viewership in the OTT space. Its success transcended borders with a monumental release in China, where it screened on over 20,000 screens. This expansion further solidified its international acclaim and reach.

Vikrant Massey’s Presence at Shanghai Film Festival

The upcoming screening of ’12th Fail’ at the Shanghai Film Festival is a pivotal moment for the film. Vikrant Massey’s attendance underscores the ongoing success and global impact of the movie. His presence at this esteemed international event highlights the film’s journey from local success to international acclaim.

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