In the wake of increasing concerns over the portrayal of smoking in movies, the Kerala High Court has addressed a plea seeking a ban on smoking scenes in films and tele-serials. The petition, filed by the NGO Kerala Voluntary Health Services, argues that such depictions violate the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003.
Last year, the makers of the Vijay starrer “Leo” faced backlash over a poster featuring the Tamil actor smoking. In response to the criticism, the poster was modified. This incident, along with others, has sparked a wider conversation about the responsibility of filmmakers and the potential impact of on-screen smoking.
During the proceedings, Justice Devan Ramachandran, the presiding judge, expressed his views on the matter. He stated that smoking is more likely induced by peer pressure than by mere on-screen depiction. The judge questioned whether people truly start smoking by seeing it on screen and emphasized the need to consider international movies and those from other regions.
The petitioner’s argument aligns with the court’s perspective, asserting that the portrayal of smoking in movies and television is not solely responsible for influencing individuals to take up the habit. Justice Ramachandran assured the petitioner that the court supports the objective of discouraging smoking among the youth but highlighted the importance of recognizing the role of peer pressure, availability, and acceptance in influencing such behavior.
“I am not against you; I agree, I am completely with you…if any step is worthwhile to take to keep away children from smoking and drinking, especially drugs,” stated Justice Ramachandran, indicating the court’s commitment to addressing the larger issue of substance abuse among the youth.
The court has listed the matter for further hearing on February 7, underscoring the importance of a comprehensive approach to tackle the complex factors contributing to the rise in smoking and other substance abuse among young individuals.
