Renowned Indian actor, television personality, and VJ, Rannvijay Singha, is embarking on an inspiring journey as he joins forces with Pune-based ABC Fitness Firm to encourage young minds to embrace the world of sports. Rannvijay’s illustrious career, which kicked off with a groundbreaking win in the inaugural season of MTV Roadies back in 2003, has cemented his status as a household name across India.
Over the years, Rannvijay’s journey through television hosting, acting, and his recent stint on Shark Tank India has made him a beloved and recognizable figure nationwide. However, his latest endeavor sees him donning a new hat – that of a brand ambassador for ABC Fitness Firm.
ABC Fitness Firm, an emerging Indian sports startup hailing from Pune, has taken a momentous step by enlisting Rannvijay Singha as their brand ambassador. Known for his fervor for basketball, Rannvijay’s association with ABC adds an authentic touch to the world of sports.
Anirudh Pole, the visionary founder behind ABC Fitness Firm, expressed his delight in welcoming Rannvijay Singha into their fold. He shared, “I’m thrilled that Rannvijay has become a part of our venture. I’ve been an ardent fan of his, following his journey since his Roadies days. His role with us is to inspire young talents participating in the Pro Basketball League. His involvement is set to infuse glamour into the world of sports and elevate the sport of basketball to new heights.”
ABC Fitness Firm’s growth trajectory has been nothing short of impressive, especially after securing funding from Peyush Bansal, the founder of Lenskart, during the second season of Shark Tank India. The company has witnessed a remarkable 4X expansion since its noteworthy appearance on the show.
With ambitious plans to extend their footprint across Pune and venture into cities like Bengaluru, Noida, and Hyderabad by the end of October, ABC Fitness Firm is not just providing coaching; they are also orchestrating the first and only professional basketball league in India. Rannvijay’s presence in the upcoming Pro League Season 2 underscores the company’s unwavering commitment to fostering a culture of sports and fitness.
Rannvijay expressed his excitement about joining forces with ABC Fitness Firm. He emphasized the pivotal role of introducing a fitness-centric ethos to children through sports. Rannvijay firmly believes that sports offer invaluable life lessons, including leadership, camaraderie, friendship, resilience, and the ability to navigate both triumphs and setbacks.
Rannvijay passionately articulated, “I am tremendously excited to be a part of ABC Fitness. Basketball holds a special place in my heart, and when I discovered that these folks share the same passion, it was an immediate connection. As a parent, I’ve come to realize the paramount importance of instilling a fitness culture in children from a tender age. Through sports, individuals learn an array of vital lessons – from leadership and camaraderie to resilience and the capacity to confront adversity. In both victory and defeat, one continues to evolve. Sports instill these invaluable life lessons. When sports become an integral part of a child’s life, it profoundly benefits them.
ABC Fitness embodies these very values and principles, which resonates deeply with me as I live by these ideologies. It’s a fantastic endeavor, and I am absolutely thrilled to be part of this venture. Together, we can reach out to countless families and inspire their children to become fit, robust, and confident contributors to our nation.”
About ABC Fitness Firm: ABC Fitness Firm is at the forefront of a fitness revolution in India, employing an innovative approach to championing sports. With 120 dedicated coaches and a burgeoning community of 2,700 students benefitting from their programs, they are nurturing young talent while cultivating healthier and more self-assured individuals.
