Pune: Reputed packaged water brand Maikchand Oxyrich, which is known for its high quality, has a new look now. The earlier blue label on the water bottle is now red and white with a novel logo and attractive label. These changes will check malpractices such as cheating of customers by duplicating the water bottle label.
Manikchand Oxyrich is a leading packaged water brand in India. The company’s label on the water bottle had been blue since 2000. It has since been supplying quality and oxygen-rich water to its customers. However, taking advantage of the company’s reputation in the market, around 500 local units have brought water bottles with duplicate blue labels in the market. This amounted to deceiving of customers. Therefore, Manikchand Oxyrich decided to do a makeover of its brand and curb cheating of customers by changing the label to red and white. This will help in recognizing the genuine Oxyrich brand.
At the same time, it will deal a setback to duplicate brands. Moreover, those who copy Manikchand Oxyrich brand will have to face legal action, clarified the company. Distributors from across the country, franchisees and noted entrepreneurs were present at the function held at JW Marriott Hotel in Pune.
Manikchand Oxyrich has always been supplying quality water to its customers. I am grateful to them for trusting our brand. I am sure they will welcome the new look of our brand.
- Janhavi Dhariwal-Balan, President, RMD Group
