In a pioneering move that underscores its commitment to enhancing customer experiences, Lenovo, the global technology leader, has unveiled its first-ever hybrid exclusive store in India. This revolutionary store concept blends the best of both worlds, offering consumers a unique multi-format experience. Located on Tilak Road in Pune, the store combines a lifestyle section for browsing and purchasing and a dedicated gaming section for an immersive tech encounter before making purchase decisions.
This groundbreaking Lenovo hybrid store in Pune is designed to cater to a diverse range of tech enthusiasts and gamers. The store will feature an extensive array of Lenovo gaming products, spanning laptops, desktops, monitors, and accessories. The hybrid gaming store promises to deliver a seamless and immersive shopping journey, tailored to meet the needs of both casual gamers and devoted tech aficionados.
The decision to establish the first-ever hybrid store in Pune stems from the city’s vibrant community of young professionals and college students. This demographic is a natural fit for the immersive tech experiences offered by Lenovo. The strategic location on Tilak Road ensures easy accessibility, fostering deeper connections between Lenovo and its growing customer base. Customers can choose to make their purchases in-store or conveniently order online and opt for in-store pickup.
At the Lenovo hybrid store, visitors can engage with an innovative product showcase and interactive touchpoints. An array of services, including product demonstrations, technical support, and customization options, are also available. The store will entice customers with appealing in-store promotions, including cashback offers of up to INR 10,000 and attractive exchange benefits when upgrading to new machines.
Sharad Verma, General Manager and Business Head – South and West India, Lenovo India, expressed his excitement about this pioneering venture, highlighting its significance in providing a hub for gaming enthusiasts. He emphasized Lenovo’s commitment to offering cutting-edge technology and immersive gaming experiences to customers. The store launch represents Lenovo’s determination to redefine gaming and inspire passionate gamers not only in Pune but also across the country.
Recognizing the diverse needs of modern gamers, Lenovo introduces ‘custom-to-order’ (CTO) options for customers purchasing new Legion laptops from Lenovo.com. This customization feature empowers customers to tailor their laptops according to their unique requirements, ensuring an unparalleled gaming experience. Furthermore, Lenovo’s Legion and LOQ laptops come with the innovative CO2 Offset Service, allowing customers to offset their devices’ carbon emissions at the time of purchase, a step forward in promoting environmental sustainability.
Lenovo’s new hybrid exclusive store in Pune is set to revolutionize the retail experience, merging technology, innovation, and customer-centricity in a single space. It epitomizes Lenovo’s commitment to creating extraordinary tech encounters and redefining the possibilities within the world of gaming and beyond.
