In a pioneering move, Honasa Consumer Private Limited, the beauty brand powerhouse, has inaugurated its first-ever multi-brand outlet within Pune’s Season’s Mall. This groundbreaking store showcases an array of Honasa’s acclaimed brands, including BBlunt, Mamaearth, Aqualogica, The Derma Co, Ayuga, and Dr. Sheth’s, offering beauty enthusiasts a unique and immersive shopping experience.
Elevating the Beauty Retail Landscape
Season’s Mall’s Operations Manager, Aajjay Divatay, shared the exciting news on LinkedIn, stating, “Exciting news! Honasa Consumer Limited opens a new store at Seasons Mall—the first store in pan India in MBO format. Wishing them a year filled with success and growth.” The store marks Honasa Consumer’s venture into a multi-brand outlet (MBO) format, bringing a diverse range of beauty and skincare products under one roof.
Curated Segments for a Personalized Shopping Experience
The newly opened store boasts dedicated segments for each of Honasa’s renowned brands, providing customers with a curated and personalized shopping journey. The MBO format allows patrons to explore the entire product selection in person, facilitating hands-on experiences before making purchase decisions.
Aesthetically Pleasing Palette and Natural Emphasis
Designed with a sophisticated color palette featuring dark green, white, and natural wood tones, the store reflects the brand’s commitment to natural ingredients. From skincare and haircare to makeup and personal care, the outlet aims to be a one-stop destination for beauty enthusiasts, emphasizing the diverse offerings of each brand.
Honasa Consumer’s Journey to Success
Founded in 2016 by Varun Alagh and Ghazal Alagh, Honasa Consumer Private Limited initially started as a digital-first business. The entrepreneurial duo launched Mamaearth, a natural personal care brand for mothers and babies, concurrently. Over the years, the company expanded its brand portfolio to include BBlunt, Aqualogica, The Derma Co, Ayuga, and Dr. Sheth’s. In 2022, Honasa Consumer achieved a significant milestone by reaching a revenue of Rs 1,000 crore.
