Hansgrohe India, a renowned name in the world of bathroom and kitchen fixtures, recently celebrated the grand unveiling of their ceramics range at an exclusive meet and greet event held at their head office in Pune. The event brought together leading interior designers, architects, and the brand’s key trade partners, underlining Hansgrohe’s unwavering commitment to quality, innovation, and design, while showcasing its growing presence in the Indian market.
This significant event marked the introduction of Hansgrohe’s ceramics range to key stakeholders, including channel partners and esteemed clients. The launch signifies Hansgrohe India’s strategic expansion into the sanitaryware market, presenting a range of ceramics with the goal of becoming a comprehensive bathroom solutions provider. Building upon its extensive experience and craftsmanship in bathroom fittings, and embracing the “Made by hansgrohe” ethos, the brand seeks to address shifting consumer preferences by delivering complete bathroom solutions from a single source.
Over the next 3-5 years, Hansgrohe India envisions continuous growth and an expanded product portfolio. The forthcoming assembly line in Pune, expected to commence operations in the first quarter of 2024, aligns with the brand’s vision for expansion, innovation, and solidifying its position in the Indian market. Initially, the assembly line will focus on key product lines, ensuring efficient distribution and accessibility of products at a competitive price point for consumers. In the long term, Hansgrohe India plans to broaden its assembly capabilities to cater to a broader spectrum of products that cater to the evolving needs of its customers.
Gaurav Malhotra, Managing Director of Hansgrohe India, expressed his enthusiasm about the launch, saying, “We are excited to announce the launch of the new product category, Sanitaryware Ceramics, by hansgrohe at our Pune office in the presence of our esteemed partners. I would like to express our gratitude to all of them for being a part of the hansgrohe journey. With this expansion, hansgrohe takes a significant step forward in India. Our aim with this range is to redefine the bathroom experience by seamlessly blending style, functionality, and sustainability.”
