In a groundbreaking move that promises to transform the landscape of off-road racing, the CEAT Indian Supercross Racing League 2024 (CEAT ISRL) is set to host a high-stakes rider auction in Pune on January 7, 2024. As the world’s first Supercross series transcending geographical boundaries, the league is all set to create history, attracting both international and Indian riders to compete in a high-octane showcase of talent.
An International Roster:
The rider auction will feature an impressive pool of 104 riders, including 73 international racers set to make their mark in India for the first time, alongside 31 talented Indian riders. With each team allowed up to 2 riders per category and a maximum of 48 slots available, the Mega Rider Auction for season one boasts a cumulative auction kitty of INR 6 Cr, signifying a significant milestone for the league.
Commitment to Transparency:
Eeshan Lokhande, Director & Co-Founder of CEAT ISRL, highlighted the league’s commitment to transparency and accountability in the recruitment process. The rider auction not only adds credibility to the league but also ensures a fair and level playing field for all participants and franchise owners.
Franchise Showdown:
Six franchises are gearing up for the inaugural season, promising a thrilling display of speed and skill. BigRock Motorsport, led by India’s rally-raid champion CS Santosh, is gearing up for a monumental push, setting the stage for fierce competition among aspiring riders.
Branding Opportunities and Growth Vision:
With the league’s commitment to forging long-lasting partnerships, CEAT ISRL invites brands from various industries to join the motorsport revolution. The league presents an excellent opportunity for brands to make a mark in motorsports and gain exposure to a broader audience. As the league unveils branding opportunities, it emphasizes its vision for growth and success in collaboration with forward-thinking businesses.
Ultimate Proving Ground:
CEAT ISRL Season One promises an impressive line-up of international champions and rising Indian stars. The championship will feature four exhilarating categories – 450cc international riders, 250cc international riders, 250cc India-Asia mix, and the fiercely competitive 85cc junior class. As the world’s best riders converge in India, the series stands as the ultimate proving ground for global Supercross supremacy.
