As Valentine’s Day approaches, love is not the only thing in the air; the prices of roses are soaring, adding a bright spot to the romantic atmosphere in Pune. Traditionally considered a token of love, roses have seen a significant increase in prices, providing a glimmer of positivity despite financial concerns.
Just two weeks ago, a single rose could be purchased for a reasonable Rs. 10–15, but as Valentine’s Day draws near, the cost has surged to approximately Rs. 50–60. While this may pose a challenge for budget-conscious individuals aiming to surprise their significant others, it also signifies a thriving local economy.
Local flower vendors are seizing this opportunity to prosper, discussing the surge in prices during festive seasons like Valentine’s Day with fellow vendors. Even with consistent supply, they can command higher prices due to increased demand, showcasing the resilience and adaptability of small businesses in meeting customer demands during peak periods.
The demand isn’t limited to roses alone; popular flowers like dandelions and sunflowers are also flying off the shelves, with shortages intensifying as the evening approaches. Vendors are working tirelessly to ensure that every romantic gesture is accompanied by the perfect bloom, despite the challenges in keeping up with the rising demand.
In conversations with a couple from Symbiosis College, they shared their perspectives on Valentine’s Day. While acknowledging its significance as a day for couples to celebrate their union, they expressed concerns about the pressure it places on young people. They emphasized that the expectation of going on a date on this specific day can be burdensome, and the cost of extravagant gifts is not the true measure of their value. The couple also shed light on the unwelcoming attitude toward couples in Pune’s local society, citing critical glances and intrusive remarks often leading to unsupportive behavior from elderly city dwellers.
As Valentine’s Day unfolds, it’s essential to remember that romance and love know no boundaries. They have the power to foster resilience in the face of hardship and contribute to the economic vitality of local businesses.
