Looks Salon, a stalwart in the Indian beauty and hair industry for over three decades, has embarked on a new chapter of luxury and sophistication with the inauguration of its latest venture, ‘Looks Prive’, in collaboration with renowned New York-based professional hair brand Redken. Nestled in the bustling streets of New Delhi’s Malcha Marg, this exclusive establishment epitomizes opulence, offering discerning patrons an unparalleled experience in haircare excellence.
Marking the second collaboration between Looks Salon and Redken, following the resounding success of their inaugural store at Ambience Mall in Vasant Kunj, the launch of ‘Looks Prive’ signifies a union of expertise and innovation. Spanning an expansive area of 2000 square feet, the store serves as a sanctuary for aficionados of luxury hair products and services, promising a transformative journey towards radiant locks and timeless elegance.
Sanjay Dutta, the visionary owner of Looks Salon, expressed his enthusiasm for the collaboration, stating, “From the inception of Looks Salon at Ambience Mall, Vasant Kunj, which garnered overwhelming acclaim from our esteemed clientele, we are thrilled to extend this partnership to our luxury arm, Looks Prive, commencing with our flagship salon at Malcha. This collaboration epitomizes our unwavering commitment to setting new benchmarks in the industry by offering best-in-class products and services to our discerning clientele.”
Echoing Dutta’s sentiments, DP Sharma, Director of the Professional Products Division at L’Oréal India, emphasized the significance of the partnership, stating, “We are delighted to strengthen our collaboration with Looks Salon. Together, we are poised to revolutionize the haircare landscape, catering to the evolving needs of today’s fashion-forward consumers who seek innovative solutions and immersive experiences.”
With a legacy spanning 35 illustrious years, Looks Salon has earned a reputation for excellence in haircare, skincare, makeup, and grooming, catering to the diverse needs of its esteemed clientele. As the brand continues to push the boundaries of innovation and luxury, the launch of ‘Looks Prive’ heralds a new era of sophistication, redefining standards of beauty and elegance in the heart of the capital.
