In a bid to foster inclusivity, Zomato has taken a significant step on International Women’s Day by introducing embroidered kurtas as an outfit option for its female delivery partners. This initiative aims to prioritize the comfort and choices of women navigating Indian roads, offering flexibility by allowing partners to choose between the standard Western-style T-shirts and the newly introduced kurtas. The kurta design integrates features such as deep pockets and intricate embroidery, enhancing both functionality and style.
Recognizing the diverse preferences of its female workforce, Zomato’s move is part of empowering delivery partners by providing them the freedom to choose their preferred attire. To further celebrate Women’s Day, the company has collaborated with Blinkit partners to curate self-care packages featuring skincare, beauty, and female hygiene products for its female delivery partners.
Zomato has made significant investments in ensuring the safety and well-being of its delivery partners, including initiatives like the female delivery partner onboarding program. This aligns with broader industry efforts to foster inclusivity, with platforms like Flipkart, Swiggy, and Zomato taking steps to hire more women for night shifts and address gender-related challenges in the workforce.
While the initiative received praise for its positive impact on women’s work experiences, some users expressed skepticism about the timing, urging Zomato to address what they perceive as “graver problems” faced by women delivery partners. Despite differing opinions, the move has garnered widespread attention and appreciation, marking a positive step towards inclusivity in the gig economy.
