Company Streamlines Operations at Technology & Innovation Centre Amid Strategic Changes
In a bid to streamline operations and enhance efficiency, Zee Entertainment has initiated a significant reduction in its workforce at the technology and innovation centre in Bengaluru. This move comes as part of the company’s broader cost-cutting strategy following recent senior-level exits and the termination of its merger plans with Sony.
According to statements from the company, approximately 50 percent of the workforce at the Technology & Innovation Centre (TIC) has been trimmed based on guidance from the board during the Monthly Management Mentorship (3M) Program. The restructuring aims to sharpen the focus of the TIC on improving content creation, distribution, and monetization processes by leveraging technology-led tools to understand consumer preferences better.
Punit Goenka, MD & CEO of Zee Entertainment, emphasized the company’s commitment to creating exceptional content and stated, “The core and streamlined team at TIC will now only focus on enabling and empowering us in this process of content creation, distribution and monetisation.” He further highlighted that these steps align with the company’s strategy to optimize resources and establish a cost-effective structure to sustain growth.
The strategic realignment also involves direct oversight of the revenue vertical by the MD and CEO, signaling a shift in operational dynamics within the organization. This move underscores Zee Entertainment’s proactive approach to adapt to changing market dynamics and drive continued growth amidst industry challenges.
Key figures within the TIC, including Amrit Thomas (data science), Kishore Krishnamurthy (engineering), Bhushan Kolleri (product), and Vishal Somani (enterprise and content technology), will now report to Amit Goenka, President of Digital Businesses & Platforms, on an interim basis.
The restructuring follows a series of strategic changes within Zee Entertainment, including the resignation of key executives and the termination of merger plans with Sony. Despite these challenges, the company remains focused on optimizing its operations and leveraging technology-driven solutions to maintain its competitive edge in the dynamic media landscape.
