Music Maestro Anirudh Ravichander Joins VS Mani & Co. as Cofounder and Brand Ambassador
VS Mani & Co., a Bengaluru-based filter coffee and snacks brand, has made a significant move by welcoming renowned music composer Anirudh Ravichander as a cofounder and brand ambassador. Anirudh, best known for his viral hit “Why This Kolaveri Di,” brings his star power to bolster the brand’s presence and drive revenue growth, especially in southern India.
Leveraging Anirudh’s Influence
With Anirudh Ravichander onboard, VS Mani & Co. aims to capitalize on his immense popularity in southern India to enhance brand awareness and forge stronger connections with consumers across regions. The company plans to leverage Anirudh’s extensive social media reach and his presence at concerts to amplify its brand message and foster long-term relationships with consumers and trade partners.
Anirudh’s Musical Legacy
Anirudh Ravichander, who is superstar Rajnikanth’s nephew, is a prolific music composer known for his contributions to Tamil, Telugu, and Hindi cinema. His breakthrough track, “Why This Kolaveri Di,” gained worldwide acclaim, and he has since worked on high-profile projects such as Shah Rukh Khan’s “Jawan” and Rajnikanth’s “Jailer.”
Growth Trajectory of VS Mani & Co.
Founded in 2020 by GD Prasad, VS Mani & Co. quickly gained recognition, especially after appearing on the reality TV show Shark Tank India Season 2. With the addition of cofounders Yashas Alur and Rahul Bajaj, the company has focused on expanding its operations and scaling its brand presence.
Expansion Plans and Investor Support
VS Mani & Co. has already established a strong retail presence, with products available online, offline, and through quick commerce apps. Backed by celebrity investors like Anupam Mittal of Shaadi.com and actors including Sobhita Dhulipala, Rana Daggubati, and Ranbir Kapoor, the company has raised significant funding, including a $900K pre-series A round led by Kettleborough VC.
Future Endeavors
Looking ahead, VS Mani & Co. aims to further penetrate major towns in Tamil Nadu, capitalizing on its growing popularity and leveraging Anirudh Ravichander’s influence to drive brand growth and consumer engagement.
