Writing instruments giant Luxor has launched an exciting brand film featuring their newly appointed brand ambassador, Virat Kohli, just in time for the ICC Cricket World Cup 2023. This film showcases the Luxor Schneider LX MAX pen, the first product introduced as part of the Luxor Schneider collaboration.
The Luxor Schneider LX MAX: Redefining Writing Experience
The Luxor Schneider LX MAX is a revolutionary liquid-ink pen, a category witnessing substantial growth in India’s writing instruments industry. This pen, adorned with cutting-edge German technology, promises maximum smoothness and an unparalleled writing length of over 1000 meters. It proudly carries the tagline “Likho Maximum.” Priced at a pocket-friendly Rs. 60 per pen and available in four vibrant colors – blue, black, red, and green, the LX MAX is tailor-made for students who value consistent performance and excellent value for money.
The Film: A Journey to Achievers Wall of Fame
The brand film begins in a school corridor, where a student gazes longingly at the Achievers Wall of Fame, aspiring to make her mark. Enter Virat Kohli, who shares the “mantra” for success (hard work and practice) and introduces the perfect “yantra” (Luxor Schneider LX MAX) for a smooth and lengthy writing experience. Inspired by this guidance and armed with the LX MAX, the student dives into her studies with newfound enthusiasm, while Virat monitors her progress and encourages her journey. In the end, the “mantra” and “yantra” successfully propel the student to the Achievers Wall of Fame, leaving both Virat and the student ecstatic.
Where to Watch the Film
The film made its debut on October 5th on various OTT platforms during the ICC Cricket World Cup and is available on Luxor’s social media channels, including YouTube, Instagram, Facebook, and more. The campaign is slated to run through October and November 2023, with the goal of reaching 1 crore potential consumers across India. Luxor also plans substantial investments in the Luxor Schneider LX MAX brand through a series of media campaigns, consumer activations, and trade initiatives in the coming months.
Pooja Jain Gupta, Managing Director of Luxor Writing Instruments Pvt. Ltd., shared her thoughts: “Luxor Schneider LXMAX is the first of many brands that we’re launching in India as part of our partnership with Schneider Pen, Germany, renowned for its engineering and design superiority globally. Our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomizes our shared commitment to the highest standards of performance and excellence. We are excited to bring this association alive through the launch of our first advertising film featuring LX MAX and Virat, which will go live soon.”
Luxor, known for its iconic brand endorsements in the past, including Amitabh Bachchan for Parker and Deepika Padukone for Luxor, aims to recreate the magic with Virat Kohli as their latest brand ambassador, solidifying their position as an industry leader.
