In a significant stride towards transforming the Indian flour market, TWF Flours has successfully raised INR 12 Cr ($1.4 Mn) in a pre-Series A funding round led by Rainmatter Capital, an initiative backed by Zerodha’s Nithin Kamath.
Founded in 2017 by Pranjal Kumar and Arjun Rungta, TWF Flours specializes in offering customized flour tailored to individual nutritional needs. The startup employs data-driven approaches to assess the nutritional value of its flour, suitable for various culinary applications such as roti, sandwiches, pizzas, and cakes.
Notably, TWF Flours has developed an advanced milling technology that ensures the maximum retention of micronutrients during the grinding process without compromising taste. This innovative process is a fusion of grain science, baking science, data science, and mathematical precision.
Speaking to Inc42, Kumar highlighted the startup’s mission to reduce India’s dependence on other nations for high-quality flour. The raw materials are sourced from states like Uttar Pradesh and Madhya Pradesh.
The startup operates in both B2B and D2C spaces. In the D2C sector, it predominantly sells products through its website, and some are available on Amazon. In the B2B space, TWF Flours has established partnerships with various companies across 27 states.
Supported by LetsVenture, Angel List, and notable angel investors such as Santosh Shetty, actor Dulquer Salmaan, and Speciale Invest’s managing partner Vishesh Rajaram, TWF Flours plans to utilize the recent funding to scale up its research and development initiatives and expand its workforce.
As of now, the startup competes with other players in the market like Floryo and Nutreat Life. The Indian wheat flour market, valued at INR 7,390 Cr in 2023, is projected to witness a robust 13.71% CAGR during 2024-2032, according to market studies.
This funding injection aligns with the trend of startups in the superfoods and healthy food categories responding to the growing demand for nutritious products. Notably, this follows the recent funding of D2C foodtech startup The Divine Foods, backed by actor Nayanthara and director Vignesh Shivan, and the acquisition of One Good by Kamath-backed superfood brand Nourish You.
