Times Network, a leading broadcast and digital media conglomerate, has announced the acquisition of Digit.in from the 9.9 Group. This strategic move aims to strengthen Times Network’s digital publishing portfolio and expand its influence in the technology and gaming sectors.
Details of the Acquisition
The acquisition, disclosed on May 27, includes both the print and digital businesses of Digit. While the financial terms of the deal were not revealed, the integration of Digit into Times Network’s ecosystem is expected to bring significant synergies and growth opportunities.
Digit’s Legacy and Influence
Digit, established in 2001 with the launch of its magazine, has become a prominent technology media portal. Over the years, it has expanded its online presence through Digit.in, cultivating a robust community of tech enthusiasts. Notable communities under Digit include Digit Squad, a network of tech influencers, and the SKOAR College Gaming Club (SCGC), a premier college gaming community. Collectively, Digit and Digit Squad boast a reach of 180 million.
Strategic Fit and Future Plans
N Subramanian, CEO (new media and investments) of Times Group, emphasized the strategic alignment of Digit with Times Network’s vision. “We believe Digit fits very well in our overall strategy of building a portfolio of digital products catering to diverse audiences. It will help bring in new audiences to the network,” he said.
Times Network, part of the Times Group, India’s largest media conglomerate, operates several prominent brands, including news channels Times Now, ET Now, and Mirror Now. Its digital publishing business reaches over 110 million monthly active users and garners over 1 billion monthly video views. The acquisition of Digit is expected to enhance this reach, offering advertisers a robust platform to engage with a tech-savvy audience.
Comments from 9.9 Group
Vikas Gupta, founder and director of the 9.9 Group, expressed optimism about the acquisition. “Digit has been India’s technology navigator for the last 24 years, and the acquisition by Times Network will propel the company to greater heights,” Gupta stated. He highlighted that Digit’s integration with Times Network’s extensive network and expertise would ultimately benefit readers and the broader tech community.
Impact on the Tech and Gaming Community
The synergy between Digit and Times Network promises to create new opportunities for engaging with technology enthusiasts and gamers. With Digit’s established reputation and Times Network’s expansive reach, the combined entity is poised to offer enriched content and innovative advertising solutions tailored to a tech-savvy audience.
