Thomson, the renowned French electronics brand, is gearing up to launch a series of budget-friendly laptops in India, marking a significant advancement in the country’s IT hardware manufacturing sector. The Sahasra Group, a beneficiary of the Production-Linked Incentive (PLI) scheme, has secured the mandate to produce these ‘Made in India’ laptops, set to hit the shelves in January 2024. With a focus on affordability, accessibility, and quality, this initiative is poised to reshape the landscape of entry-level laptops in the Indian market.
Key Developments in the Made in India Laptops Initiative:
- Affordability and Accessibility: Thomson aims to capture the untapped market by offering Windows 11-run laptops priced below Rs 19,990, making high-quality computing devices accessible to a broader consumer base.
- Manufacturing Milestones: The Sahasra Group, based in Noida, is leading the charge in manufacturing, planning to produce 100,000 units in the first year. Leveraging PLI benefits, the group is strategically positioned to offset initial costs.
- Employment and Investment: Sahasra Group’s commitment to the initiative includes a substantial investment of Rs 250 crore over the next six years. This investment will not only create 700-1000 jobs but also lead to the establishment of a new manufacturing plant in Bhiwadi, Uttar Pradesh.
- Educational Integration and Public Procurement: Thomson is exploring the educational sector, conducting trials with primary schools in Uttar Pradesh. The laptops will also be featured on the government e-marketplace (GeM) portal for public procurement, enhancing their accessibility.
Thomson’s Strategy and Market Position:
- Competition and Differentiation: Thomson faces competition from established brands, but its focus on Intel processor-powered devices with Windows 11 sets it apart in the affordable segment.
- Market Penetration and Distribution: With an ambitious goal of securing a 10% market share in the entry-level category, Thomson has partnered with ANA Business Ventures and Digital Compusystems Pvt Ltd for strategic distribution.
- Export Potential: Thomson is eyeing the global market for its India-manufactured products, highlighting the potential of quality manufacturing by its licensee, Super Plastronics Pvt Ltd (SPPL).
In conclusion, Thomson’s venture into ‘Made in India’ laptops aligns with the broader vision of ‘Make in India,’ contributing to the nation’s ambition of becoming a hub for IT hardware manufacturing. This initiative not only promises to meet the growing demand for affordable computing devices but also signifies a pivotal step towards technological self-sufficiency.
