As International Biryani Day approaches on July 2, popular online food delivery platform Swiggy has unveiled a fascinating revelation about Indian food preferences. Biryani, the aromatic and flavorful rice dish, has emerged as the undisputed favorite among Indian diners. Swiggy proudly announced that it has successfully delivered a staggering 7.6 crore biryani orders in the past year.
Biryani’s Triumph: Indian food enthusiasts have showcased their unwavering love for biryani by consistently choosing it as their go-to dish. Swiggy’s data from January 2023 to June 15, 2023, highlights an impressive 8.26% increase in biryani orders during the last five and a half months compared to the same period in 2022. With over 2.6 lakh restaurants offering biryani on the platform, including 28,000 specialized biryani-serving establishments, the demand for this delectable delicacy is undeniable.
A Nationwide Affair: From the rich and aromatic Lucknowi Biryani to the fiery Hyderabadi Dum Biryani, and from the flavorsome Kolkata Biryani to the fragrant Malabar Biryani, Indians across the country can’t resist indulging in their favorite biryani varieties. Astonishingly, the data reveals that an incredible 219 biryani orders are placed every minute, showcasing the nation’s unwavering passion for this beloved dish.
Citywise Biryani Craze: Swiggy’s analysis further delves into the cities with the highest concentration of biryani-selling restaurants. With an astounding 24,000 biryani-serving establishments, Bengaluru claims the top spot, closely followed by Mumbai with over 22,000 restaurants and Delhi with more than 20,000 restaurants dedicated to satisfying the biryani cravings of their residents.
The Reign of Biryani Lovers: Hyderabad proudly takes the lead in biryani consumption, with an astonishing 7.2 million orders placed until June this year. Bangalore follows closely behind with nearly 5 million orders, while Chennai secures the third spot with close to 3 million orders, reaffirming the widespread admiration for biryani across these cities.
The Biryani Favorites: Among the various biryani options available, Dum Biryani emerges as the clear winner, commanding over 6.2 million orders and offering an impressive selection of 85 different variants. Biryani Rice follows closely behind with 3.5 million orders, and the delectable Hyderabadi Biryani has garnered over 2.8 million orders, delighting biryani enthusiasts across the nation.
Extraordinary Biryani Passion: Swiggy’s insights also reveal an astonishing anecdote from Chennai, where a fervent biryani lover spent a remarkable Rs. 31,532 on a single order of biryani, showcasing the lengths people are willing to go to indulge in their favorite culinary delight.
With 76 million biryani orders delivered in the last 12 months, Swiggy’s revelation about Indians’ love for this iconic dish on the occasion of International Biryani Day only reinforces the country’s enduring passion for biryani. As the popularity of this exquisite rice delicacy continues to soar, Swiggy stands as a testament to the unwavering adoration Indians hold for their beloved biryani.
