Barbie and Bumble have teamed up to bring a delightful new feature that is sure to make people’s days brighter. As part of a collaboration with Warner Bros. Pictures, Bumble users can now receive words of encouragement and compliments from the film’s Barbies and Kens. This creative partnership is in anticipation of Greta Gerwig’s upcoming film, and it aims to promote the power of kindness and positivity in online dating.
From now until July 26, Bumble users will be greeted by the familiar faces of Margot Robbie, Ryan Gosling, Simu Liu, Issa Rae, and others, who will share motivational pre-recorded messages and examples of positive compliments. The goal is to inspire users to engage in more meaningful conversations and connections.
Through Bumble’s “Compliments” feature, users will have the chance to send thoughtful compliments to their potential matches, fostering a supportive and uplifting atmosphere within the dating app. The Barbies and Kens in the film have a strong support system, and now they are extending that positivity to Bumble’s community.
Cameron Curtis, executive vice president of global digital marketing at Warner Bros., expressed excitement about bringing the spirit of Barbie to Bumble and highlighting the theme of support and kindness portrayed in the film.
Bumble’s CEO, Whitney Wolfe Herd, emphasized the importance of kindness in the online dating world. She believes that incorporating features like “Compliments” empowers Bumble’s community to lead by example and foster more genuine and meaningful connections. This approach has been shown to increase the likelihood of matching and lead to higher-quality chats among Bumble members.
In a world where online dating can sometimes feel impersonal or negative, this collaboration between Bumble and Barbie serves as a reminder of the impact of spreading positivity and encouragement. By taking inspiration from Barbie and her companions, users can brighten someone’s day with a thoughtful compliment and contribute to a more uplifting online dating experience.
So, let’s follow Barbie’s lead and make kindness and positivity the driving forces in our online interactions. By doing so, we can create a virtual dating environment that nurtures meaningful connections and makes the online dating journey a little more enjoyable for everyone involved.
