In a strategic move to meet the growing demand for quality merchandise at affordable prices, Snapdeal, India’s leading value e-commerce platform, has expanded its value lifestyle portfolio. The platform has welcomed a range of lifestyle brands, offering an impressive lineup of apparel, footwear, and accessories tailored for value-savvy consumers.
Snapdeal’s new fashion collection showcases renowned brands such as Jockey, Rosaline by Zivame, Varanga, House of Ramraj Cotton, John Players, Clovia, Red Tape, Janasya, Aurelia, Nauti Natti, and the recently introduced Ketch, among others. These brands present a diverse array of apparel priced between INR 249 to 999, ensuring accessibility without compromising on style or quality.
In the footwear category, Snapdeal now features stylish options from brands like Carlton London, SPARX, Campus, and Action, with prices starting at just INR 599. Focused on comfort, style, and affordability, these brands redefine footwear fashion for Snapdeal’s growing consumer base. The accessory lineup also sees contributions from renowned brands like Baggit and Daniel Klein, adding the perfect finishing touch to any outfit.
Snapdeal’s commitment to providing quality products at unbeatable prices makes it the go-to destination for consumers seeking both style and affordability in their fashion choices. The platform’s latest move brings onboard multiple brands, offering merchandise tailored to meet the demands of value-conscious shoppers.
Himanshu Chakrawarti, CEO of Snapdeal, stated, “Our vision is to establish Snapdeal as the go-to destination for a value-centric lifestyle. As Snapdeal enters a phase of substantial growth, this reflects our progressive stance in evolving into a holistic fashion destination for consumers who prioritize quality living at affordable prices. We plan to consistently add new brands to the portfolio and provide a lifestyle that is both stylish and values-driven.”
Snapdeal’s commitment to the value segment is evident, with more than 86% of its orders originating from outside metro cities. Over 72% of buyers come from smaller cities and towns, and an impressive 95% of the products are priced below Rs. 1000, ensuring accessibility and affordability for a vast consumer base.
Discover and shop the latest fashion trends and lifestyle products on the Snapdeal website and mobile app, where quality meets affordability.
