Bingo!, the renowned snacking brand under ITC Ltd., is set to tantalize taste buds once more with its latest offering—Bingo! Tedhe Medhe Chatpata Twist.
Continuing the Tradition of Innovation
Over the years, Bingo! has left a lasting impression on consumers with its iconic tagline, “Eat, Phir Repeat.” The brand has consistently delivered a diverse range of flavors through humorous and engaging advertisements, becoming a household favorite for snack enthusiasts.
Listening to Cravings, Crafting Perfection
Recognizing the importance of innovation in the snacking segment, Bingo! embarked on extensive consumer research. The findings were crystal clear—snack aficionados crave novel flavors, with a growing preference for the zesty and chatpata varieties. In response to this demand, Bingo! Tedhe Medhe introduces the ‘Chatpata Twist,’ a meticulously crafted snack designed to satiate the snack cravings of its customers. It boasts a harmonious blend of ingredients, including pepper, coriander, cloves, red chillies, garlic, and tamarind. The masala coating on the Tedhe Medhe sticks promises an irresistibly bold flavor.
Celebrating Irresistible Delight
To announce the arrival of this exciting new variant, the brand has launched a captivating advertising campaign titled “Bingo! Tedhe Medhe Chatpata Twist.” The creative minds at Ogilvy agency have conceptualized a TVC that brilliantly captures the essence of the brand. It showcases the unbridled excitement and joy experienced by a young crowd as they savor the zesty and tangy flavors of Chatpata Twist.
A Delightful Expansion
Suresh Chand, VP & Head of Marketing, Snacks, Noodles, and Pasta, ITC Foods, shared insights about the launch, stating, “Consumer research consistently reveals that our audiences are always on the lookout for new and exciting flavors in the snacking segment. With Chatpata Twist, Bingo! Tedhe Medhe aims to cater to this demand and provide our consumers with an even wider array of delicious snacking options.”
Available Now in Select Markets
Bingo! Tedhe Medhe Chatpata Twist is ready to delight taste buds in select markets across North India, West Bengal, Jharkhand, and Bihar.
