TVS Ronin’s latest campaign, titled #MoveLikeARonin, featuring the talented cricketer Shubman Gill, showcases the spirit of unscripted living and celebrates those who choose to ride to the beat of their own drum. The campaign revolves around the TVS Ronin, a modern-retro motorcycle designed from the ground up, packed with cutting-edge technology, and tailored for individuals who embrace unscripted living, just like Shubman Gill.
TVS Ronin is a unique “modern-retro” motorcycle, setting a new standard for those who value innovation and style. With features like Dual-Channel ABS, Rain and Urban Riding Modes, Bluetooth Connectivity with Voice Assistance, and more, the TVS Ronin offers an unmatched riding experience.
The #MoveLikeARonin campaign is a testament to the brand’s commitment to inspire riders to make their own choices, reject conventional scripts, and set their own path. It comes to life with an exciting on-ground activation known as “Test-Ride Cricket,” a one-of-a-kind cricketing experience where riders are scored on their unscripted riding moves. Participants even stand a chance to win the coveted World Cup Edition TVS Ronin.
Vimal Sumbly, Head of Business – Premium at TVS Motor Company, stated, “TVS Ronin’s journey began with a clean slate. A year later, our #Unscripted modern-retro is inspiring thousands across India to write their own stories, their own way. With our latest campaign, we’re reinforcing that very ideology by partnering with Shubman Gill, a promising young icon himself. The goal is to motivate riders everywhere to follow their hearts and scripts.”
The creative minds at TBWA India, the agency behind the campaign, emphasize the importance of building a community of new-age riders who dare to go unscripted. As Govind Pandey, CEO of TBWA India, puts it, “TVS Ronin is building a community of the new-age riders in this world. When we say ‘Move Like a Ronin,’ we want to inspire people to follow their calling and make unscripted moves, just like the TVS Ronin.”
The campaign’s film has been widely released across various platforms, and the on-ground test-ride activation is making waves. Furthermore, the promise of a special World Cup edition TVS Ronin is drawing significant attention and engagement from riders across India.
