In a strategic move to cater to the preferences of Indian e-commerce shoppers and boost its online customer base, the renowned British denim and casual wear brand, Pepe Jeans London, has joined forces with GoKwik in India to expand its cash-on-delivery reach.
Embracing Indian Preferences: The Cash on Delivery Revolution
Cash on delivery (CoD) remains a distinct and favored choice for the majority of Indian consumers. This preference not only reflects the convenience and trust it instills but also introduces the challenge of handling returns (RTO), which is a critical aspect of the e-commerce landscape in India, as reported by India Retailing.
Pepe Jeans India’s Vision: A Wider Reach and Better Service
Under the newly-forged partnership, Pepe Jeans London is extending its CoD services to a broader spectrum of postal codes across India. With GoKwik’s extensive network of over 100 million shoppers, Pepe Jeans London aims to tap into this vast potential to enhance its online business.
GoKwik’s Commitment to Sustainable Growth
Chirag Taneja, CEO, and co-founder of GoKwik, expressed the company’s unwavering commitment to developing solutions that facilitate the rapid and sustainable growth of e-commerce brands. This partnership with Pepe Jeans London aligns perfectly with this mission, promising a win-win scenario for both companies.
Streamlining Operations and Saving Costs
One of the primary objectives of this collaboration is to reduce return expenses associated with e-commerce orders and minimize the number of non-deliverable CoD orders. GoKwik deploys advanced technology that scrutinizes a staggering 200 parameters to assess the likelihood of a customer returning their order. This data-driven approach streamlines operations, enhances efficiency, and translates into substantial cost savings.
Pepe Jeans London’s Long-Term Expansion Strategy
Given the immense popularity of the CoD payment method in India, Pepe Jeans London recognizes the importance of embracing it as an integral component of their long-term expansion strategy in the country. The partnership with GoKwik promises to not only boost the brand’s accessibility but also its efficiency and overall customer experience.
In a nutshell, Pepe Jeans London’s partnership with GoKwik reflects a forward-thinking approach to align with the preferences of Indian shoppers, streamline operations, and ensure a seamless e-commerce experience that is poised for growth in the dynamic Indian market.
