Zee TV’s beloved singing reality show, Sa Re Ga Ma Pa, has made a triumphant comeback, and this time, it’s accompanied by a remarkable ensemble of sponsors. With Himesh Reshammiya, Neeti Mohan, and Anu Malik as judges, and Aditya Narayan as the charming host, the show has already set the stage for a musical extravaganza. What’s more, it has garnered the support of 18 sponsors, enriching the viewer experience.
A Star-Studded Sponsor Lineup
The show’s sponsors include Maruti Suzuki India Limited (Co-Title), Dabur India Limited (Co-Presenting & Associate Sponsor), Mondelez India Foods Limited (Co-Powered By), Hindustan Unilever Limited (Co-Title & Special Partner), Rajdhani Flour Mills (Special Partner), Procter & Gamble (Special Partner), WhatsApp LLC (Special Partner), Loreal India Private Limited (Special Partner), Berger Paints India Limited (Special Partner), The Association of Mutual Funds in India (Associate Sponsor), Bandhan Bank (Special Partner), Capital Foods Private Limited (Special Partner), Kohler India Corporation (HAR) (Special Partner), Eveready Industries India Limited (Kol) (Special Partner), H&M Hennes & Mauritz (Special Partner), and Wipro Enterprises Private Limited (Special Partner).
A Resonant Blend of Music and Brands
Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, ZEE, expressed his excitement about this partnership, stating, “In the new season of Zee TV’s Sa Re Ga Ma Pa, we have added extra layers of uniqueness which stems from our profound expertise in creating content that resonates deeply with our audiences across India. With our hyper-local approach of scouting talents, the show has created a strong connection with our viewers as the top contestants face tough musical challenges to release their own original song on Zee Music Company.”
He further added, “We are extremely delighted with the response from the brands and I whole-heartedly welcome all the 18 sponsors on board – who have continued the trust in our platform, as we embark into the festive season together. With our curated multimedia promotion plan, each sponsor will get phenomenal 360-degree exposure and innovative brand engagement opportunities in every phase of the show to bring out the brand’s core propositions effortlessly and leave a long-lasting impression among our viewers in this vibrant festive season.”
A Platform of Opportunities
Aparna Bhosle, Business Head, Zee TV, highlighted the show’s appeal, saying, “Our team is poised to bring you the OG voices of India who, based on their performance in the season, are already getting opportunities to record their original singles to be released by Zee Music Company. Sa Re Ga Ma Pa remains an unparalleled platform for brands to leave a lasting impact with audiences, given our extensive reach and dedicated viewership.”
Partnership Testimonials
Shashank Srivastava, Sr Executive Officer, Marketing & Sales, Maruti Suzuki India Ltd., expressed enthusiasm about the collaboration, stating, “This marks the beginning of an interesting partnership between Maruti Suzuki Arena, India’s largest automotive channel, and the iconic television show – Sa Re Ga Ma Pa.”
Shiva Krishnamurthy, Vice President – Foods & Beverages, Hindustan Unilever Ltd., shared, “Taj Mahal tea has always championed Indian classical music. Taj Mahal tea salutes craftsmanship – whether it is a master tea blender or a music maestro. We look forward to celebrating musical talent with this show.”
