Gurugram-based live entertainment commerce platform Roposo, owned by InMobi subsidiary Glance, is making waves as it expands into the dynamic Indonesian market. Roposo, with its unique appeal and thriving community of content creators, has set its sights on conquering new horizons, with a potential expansion into the United States, Brazil, and Japan. Let’s dive into the details of this exciting development and Roposo’s ambitious journey.
Roposo’s Remarkable Indonesian Entry Indonesia, known for its vast population of over 200 million people, has become the latest stage for Roposo’s impressive live entertainment commerce platform. During its initial trial phase in the country, Roposo was seamlessly integrated into the Glance application, offering a diverse range of over 40 daily live streams. The platform made a significant impact, captivating an average daily audience of more than 1 million viewers during its five-month trial in 2023. With Indonesian users spending nearly 2 million hours each month consuming content on Roposo, it’s clear that the platform has struck a chord with the tech-savvy youth in the country.
Aiming for a Bright Future in Indonesia Roposo’s Market Development Director, Dalip Shahri, is enthusiastic about the platform’s unique appeal in Indonesia. Content creators on Roposo can experience rapid growth and income generation from the moment they start producing content. The platform’s primary focus in Indonesia is to expand its community of content creators, with plans to invite over 1,000 creators in the next 3-4 quarters. The rich potential of the Indonesian market, combined with Roposo’s unique offerings, positions the platform for a promising future in the country.
Global Ambitions Looking ahead, Roposo has its sights set on broader horizons. The platform’s success in India and Indonesia has paved the way for its potential expansion into the United States, a move that’s sure to make waves in the American digital landscape. Additionally, Roposo is exploring entry into other international markets, including Brazil and Japan, as part of its strategic growth plans.
From Fashion Discovery to Live Entertainment Roposo’s journey is a testament to its adaptability and innovation. Initially launched in 2014 as a fashion discovery platform, Roposo transitioned into a short-video application in August 2017. In 2019, it became a part of the Glance ecosystem after being acquired. With over 80 million active users in India, Roposo’s shift toward live entertainment commerce has resonated with a massive audience.
Unlocking Entrepreneurial Opportunities Roposo provides consumers with the chance to engage in live shopping experiences with content creators and pop-up stores representing top brands across various categories. The platform is dedicated to offering unique entrepreneurial opportunities to its creators through live entertainment and commerce, leveraging audience preference data for guidance. Roposo has also heavily invested in artificial intelligence technology to enhance content moderation.
A Lucrative Short-Form Video Market The Indian short-form video market is on the brink of significant monetization growth, with an estimated potential of $8 billion to $12 billion by 2030. This growth is driven by the increasing adoption and usage of smartphones, making it a thriving landscape for platforms like Roposo to flourish.
