Hisense, the global leader in consumer electronics and home appliances, has hit a home run with the announcement of cricket sensation Ravindra Jadeja as their brand ambassador for Television, AC, and Refrigerator categories. In a strategic move to connect with young and aspirational consumers, Hisense marks this collaboration as their first-ever in the Indian market.
Partnering with a Cricket Star: Hisense’s Winning Strategy
Aligning with the Hisense Group Philosophy of promoting sports and sports stars to engage with the youth, Hisense enters the world of cricket with the charismatic all-rounder, Ravindra Jadeja. Known for his remarkable skills and popularity, Jadeja represents excellence and versatility, qualities that mirror Hisense’s product range.
Just as Jadeja excels in various facets of cricket, Hisense offers a comprehensive selection of products, from cutting-edge televisions to energy-efficient air conditioners and dependable refrigerators. This collaboration signifies a shared commitment to excellence and innovation that resonates with consumers across India.
A Momentous Move for Hisense in India
Welcoming Ravindra Jadeja as a brand ambassador is a significant milestone for Hisense as they expand their presence in the Indian market. This partnership not only enhances their association with the worlds of sports and entertainment but also underlines their dedication to connecting with consumers on a personal and meaningful level.
Pranab Mohanty, CEO of Hisense India, emphasized the strategic significance of this collaboration. He stated, “We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador. This announcement is strategically timed with the cricket world cup starting in India soon, and his exceptional skills make him the perfect embodiment of our brand’s values.”
Ravindra Jadeja’s Perspective
Ravindra Jadeja, equally excited about this collaboration, expressed his honor in representing Hisense. “I look forward to being a part of the Hisense journey and connecting with the brand’s young and aspirational consumers,” he said. Hisense’s wide range of products aligns seamlessly with Jadeja’s role as an all-rounder in cricket.
Perfecting the Perfection: A New Campaign
With this partnership, Hisense is launching its campaign “Perfecting the Perfection” featuring Ravindra Jadeja. As part of this campaign, participants have the chance to win a 4K Hisense Smart TV, a perfect addition to cricket enthusiasts’ homes.
A Grand Slam for Hisense in India
This collaboration between Hisense and Ravindra Jadeja marks a strategic step for Hisense to strengthen its presence in the Indian market. It signifies the beginning of an exciting journey that promises to bring innovation, excellence, and versatility to households across India. Hisense is geared up for the festive season, rolling out new and innovative TVs like the U7K, U6K, and E7K, offering the stadium experience at home for the upcoming cricket world cup.
