In a groundbreaking move, Bollywood superstar Ranveer Singh has not only joined forces with the audio wearable brand boAt but has also invested an undisclosed amount, solidifying his role as a key stakeholder in the company’s future. This collaboration goes beyond the conventional brand ambassadorship, showcasing Ranveer’s strategic involvement in shaping the brand’s trajectory.
The partnership highlights Ranveer Singh’s entrepreneurial acumen and an acute understanding of the audio preferences of Gen Z and millennials. His investment is a testament to his belief in boAt’s vision, propelling the brand’s growth not only in India but on a global scale.
Aman Gupta, Co-founder, and CMO of boAt, expressed enthusiasm about the collaboration, stating, “Ranveer’s infectious energy and passion for music resonate perfectly with boAt’s core values. His investment and strategic involvement validate our mission to revolutionize the audio experience in India. Together, we’ll push boundaries, redefine sound, and create a community that thrives on passion and innovation.”
Known for his dynamic performances and impeccable style, Ranveer Singh shared his excitement, saying, “boAt’s commitment to best-in-class sound and youth connect resonates deeply with me. Investing in their journey is more than just a financial decision; it’s about co-creating a revolution. Get ready for boAt to amplify the sound of India like never before!”
This collaboration paves the way for Ranveer Singh’s central role in boAt’s upcoming campaign for the ‘Nirvana series,’ the brand’s sub-line featuring premium audio products, including TWS and headphones designed for the ultimate listening experience. The campaign, titled ‘Lost in Nirvana,’ showcases Ranveer in an unprecedented avatar, leading viewers on a sonic odyssey.
The ‘Lost in Nirvana’ campaign unfolds through captivating ad films, inviting audiences to experience the exceptional features of the Nirvana range. Boasting an impressive 120 hours of battery life, boAt’s signature sound, and cutting-edge Active Noise Cancelling technology, the campaign aims to redefine the audio landscape.
