In a strategic move within the Indian startup ecosystem, Priyanka Gill, the co-founder of The Good Glamm Group, a content-to-commerce unicorn, is set to join Kalaari Capital as a Venture Partner. Gill, who co-founded digital media platform POPxo in 2013, played a pivotal role in The Good Glamm Group’s journey after her firm PoPxo was acquired by the unicorn in 2020.
As she embarks on this new venture, Gill is poised to lead CXXO, an initiative by Kalaari Capital designed to support companies steered by female founders. This transition follows Gill’s elevation to the board and her appointment as the Chairperson of Good Media within The Good Glamm Group.
The Good Glamm Group, formed through the consolidation of D2C brand MyGlamm, digital media platform POPxo, online parenting startup BabyChakra, and the addition of D2C brand The Moms Co. in October 2021, achieved unicorn status in November 2021 with a Series D funding round that raised $150 Mn.
The group operates across three verticals: The Good Brands Co, housing a portfolio of D2C beauty and personal care brands; The Good Media Co, a digital content platform with over 25 Cr monthly active users; and The Good Creator Co, a tech-enabled influencer platform with access to more than 10 Lakh influencers.
Despite its rapid expansion, The Good Glamm Group faced challenges, evident in its net loss soaring over 6X to INR 273 Cr in FY22 from INR 44 Cr in FY21. However, the strategic transition of Priyanka Gill to a more advisory role, coupled with her continued involvement in the company’s strategic and investment decisions, reflects a planned shift over the last 12 months.
Gill expressed confidence in the continued success of The Good Glamm Group, stating, “This transition allows me to contribute strategically to Good Glamm Group’s vision while dedicating more time towards my passion to support emerging entrepreneurs, particularly women entrepreneurs under the aegis of Kalaari Capital and CXXO.”
