Pizza enthusiasts have another reason to rejoice as Pizza Hut, the popular pizza chain, unveils its latest brand campaign featuring a captivating film. The campaign employs two adorable emoji avatars to embody the diverse range of human emotions and circumstances, illustrating how Pizza Hut’s delectable selection of 10 new pizzas perfectly complements various moods.
The concept behind this innovative campaign stems from Pizza Hut’s understanding of the profound connection between emotions and culinary choices. By introducing these relatable emoji avatars, the brand aims to forge a deeper connection with its audience. Pizza Hut recognizes the ever-changing emotional states of its customers and extends an inviting array of options to satiate their cravings. In today’s world, emojis have evolved into a universal language, and the emoji avatars Pizza Hut presents serve as a unifying force, inviting customers to partake in a culinary experience of flavorful pizzas complemented by warm service.
Aanandita Datta, Chief Marketing Officer of Pizza Hut India, shared, “We recognize the influence of emotions in shaping our food preferences. This notion inspired us to incorporate emoji avatars, further enhancing our rapport with the audience. Pizza Hut acknowledges the dynamic nature of our customers’ emotions and welcomes them with a diverse range of choices to satisfy their cravings. Emojis have become a universally understood form of expression today, and our unique emoji avatars aim to unite our customers, offering them a taste of our finest pizzas paired with our signature hospitality.”
The new pizza flavors, such as Makhni Paneer, Dhabe Da Keema, Cheezy Mushroom Magic, Mexican Fiesta, Awesome American Cheesy, and Nawabi Murg Makhni, cater to a plethora of tastes, aligning with customers’ ever-shifting cravings and emotions.
Additionally, Pizza Hut presents an attractive value offer, allowing pizza enthusiasts to enjoy 2 personal pizzas starting at just Rs. 299, along with 2 complimentary glasses of Pepsi. This offer is available at all of Pizza Hut’s 800+ restaurants.
The creative film for this campaign is brought to life by Creativeland Asia Pvt. Ltd, showcasing Pizza Hut’s dedication to providing an all-encompassing culinary experience. The 360-degree marketing campaign encompasses television, digital platforms, PR and influencer collaborations, out-of-home advertising, and in-store branding, aiming to connect with consumers across various touchpoints.
The film is being promoted on television, OTT platforms, and numerous new-age social media platforms and apps, including Glance, Saavn, Spotify, Instagram, Facebook, YouTube, Snapchat, Amazon, PhonePe, Uber, and more. This concerted effort ensures that Pizza Hut’s message reaches its audience, resonating with pizza lovers everywhere.
