Sports and Style Unite: New Store Showcases Latest Innovations in Footwear
Pune welcomed global sportswear giant New Balance with open arms as the brand inaugurated its first store in the city at Phoenix Mall of the Millennium, Wakad. This move comes hot on the heels of New Balance’s successful entry into the Indian market with its Hyderabad store, reaffirming the brand’s commitment to strategic expansion in the country. Crafted with consumers in focus, the Pune store introduces New Balance’s latest retail concept, offering a meticulously curated collection tailored to meet the demands of elite athletes and fashion-forward individuals alike.
The store’s unique ambience reflects New Balance’s ethos of blending sports and culture, making it particularly appealing to the youth demographic. The layout encourages community interaction, encouraging customers to engage, inspire, and showcase their personal style. At the Phoenix Mall of the Millennium outlet, patrons can explore the brand’s newest innovations, featuring iconic models like the 1080, 550, 327, and 9060, alongside cutting-edge technologies such as Fresh Foam X and FuelCell.
Radeshwer Davar, Country Manager of New Balance India, expressed his excitement about this significant achievement, remarking: “We are thrilled to debut our first Pune store. New Balance resonates perfectly with Pune’s vibrant and cosmopolitan lifestyle, positioning us strongly in our expansion journey across India. This new store marks a significant leap forward in reimagining our retail experience. We invite everyone to immerse themselves in this innovative New Balance experience and discover our premium offerings.”
