Reliance Retail’s JioMart has unveiled a grand celebration for the upcoming festive season, and they have an iconic guest of honor to lead the way. Indian cricket legend Mahendra Singh Dhoni, known and admired for his trustworthiness and reliability, has been officially welcomed as the brand ambassador for JioMart.
The JioUtsav Celebration Begins
JioMart is all set to rebrand its festive campaign as “JioUtsav: Celebrations Of India,” and the festivities are scheduled to commence on October 8, 2023. The campaign revolves around the idea that Dhoni, despite providing countless reasons for the nation to celebrate, has often missed out on these moments. With renewed determination, he is now ready to embrace every moment of happiness, festivity, and special occasions with his loved ones. A 45-second film featuring Dhoni will be a pivotal part of this celebration.
The Perfect Match
Sandeep Varaganti, CEO of JioMart, expressed their excitement at having MS Dhoni on board, stating, “We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability, and assurance, just like JioMart. Our new campaign lends itself to celebrating life and all its special moments with our loved ones, ‘shopping’ being an integral part of this revelry.” He also highlighted the significant growth in non-metro regions, reflecting the success of their efforts to democratize digital retail.
Dhoni’s Perspective
MS Dhoni, an icon both on and off the cricket field, shared his thoughts on the collaboration, saying, “I strongly identify and echo with the values that JioMart stands for. Being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India.” He further emphasized the rich cultural tapestry of India and how JioMart’s JioUtsav campaign pays homage to the nation’s celebrations. Dhoni expressed his excitement to be a part of this shopping journey with millions of Indians.
A Festive Extravaganza
The campaign’s films aim to showcase JioMart’s cross-category expertise, capture the essence of the festive spirit, and highlight the incredible shopping deals and discounts available on the platform.
