In a significant move, Japanese apparel giant Uniqlo has appointed Bollywood actress Katrina Kaif as its inaugural brand ambassador for the Indian market. This one-year collaboration will see Kaif take the spotlight in brand films and endorse Uniqlo’s range of casual wear.
Uniqlo India’s CEO, Tomohiko Sei, expressed his delight about this partnership, stating, “We are extremely pleased to have Katrina Kaif join us as Uniqlo’s first brand endorser in India. Katrina embodies a truly authentic personality. Her effortless and refined style resonates with Uniqlo’s philosophy of ‘simple made better,’ focusing on evolving everyday clothing to improve people’s lives.”
In her role as brand ambassador, Kaif will primarily promote Uniqlo’s ‘LifeWear’ line, which offers comfortable and stylish everyday clothing. To mark her debut as Uniqlo’s ambassador, Kaif features in a captivating 15-second campaign film, donning Uniqlo’s iconic fleece jacket and showcasing how to incorporate it into one’s personal style. The film and accompanying photoshoot will be prominently featured on social media platforms and within Uniqlo’s retail stores across India.
Expressing her enthusiasm for the partnership, Katrina Kaif stated, “I am very excited about my partnership with Uniqlo. Personally, I have always been fascinated with Japanese culture and their design aesthetics. Uniqlo has been my go-to brand for my daily essentials, and over the years, I have admired how functional and innovative their products are. Their simple, high-quality clothing is also very versatile and perfect to build one’s everyday wardrobe with.”
Uniqlo, with its first store established in Hiroshima, Japan in 1984, has now grown to operate over 2,400 stores worldwide and is owned by the Japanese holding company Fast Retailing.
Nidhi Rastogi, Marketing Director at Uniqlo India, emphasized the synergy between Katrina Kaif and Uniqlo, saying, “As a person of great humility and someone who has fans from all walks of life, Katrina embodies LifeWear, making her a natural partner for Uniqlo. We wanted the campaign to showcase the true comfort and warmth that one experiences with the Uniqlo fleece jacket. Katrina will feature in our seasonal campaigns that will focus on our LifeWear collections.”
