Jaipur-based fashion powerhouse Nandani Creation Ltd. (NSE: JAIPURKURT) is set to make waves in the world of women’s Indian wear with a groundbreaking collaboration. The company proudly announces its partnership with Franchise India, a significant move in its expansion efforts, aiming to introduce 75 new ‘Jaipur Kurti’ franchise stores across six states by 2027.
A Fusion of Tradition and Innovation in Fashion Retail
The Master Franchise Agreement between Nandani Creation Ltd. and Franchise India is not just a business deal; it’s a commitment to redefine the retail experience. The collaboration seeks to create a harmonious blend of traditional and contemporary fashion, offering customers a seamless shopping experience. These upcoming stores will not only showcase ‘Jaipur Kurti,’ ‘Amaiva,’ and the Luxury brand ‘Jaipur Kurti Luxe’ but also serve as hubs for personalized styling consultations and exclusive shopping experiences.
Strategically Expanding Across Diverse Geographies
The chosen locations for these new stores – Andhra Pradesh, Telangana, Gujarat, West Bengal, Bihar, and Jharkhand – reflect a strategic approach to maximize reach. Nandani Creation Ltd. aims to cater to diverse demographics, marking its presence in new regions with this significant partnership.
Transforming the Retail Landscape with an Asset-Light Model
This collaboration aligns with Nandani Creation Ltd.’s expansion strategy, emphasizing an asset-light model to establish a robust retail presence across India. The move is expected to reduce dependency on third-party e-commerce platforms, ensuring direct customer engagement and enhancing the company’s revenue and profitability.
Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited, shared his thoughts on the collaboration, saying, “This partnership signifies a new chapter in our journey to empower women through fashion. We are delighted to join hands with Franchise India, Asia’s leading integrated franchise solution company, to expand our footprint across key regions, making our collections more accessible and celebrating the beauty of Indian attire.”
About Nandani Creation Ltd.: Founded in 2012, Nandani Creation Limited is a Jaipur-based online-first fashion player. The company specializes in women’s Indian wear, offering products under the renowned brands ‘Jaipur Kurti,’ ‘Amaiva,’ and ‘Desi Fusion.’ With a robust presence across various sales channels, including third-party online platforms, its own website, mobile application, and retail stores, Nandani Creation Ltd. continues to make a mark in the vibrant world of Indian fashion.
