Ice, the mobile operator under Lyse, has announced an ambitious expansion plan to broaden its physical retail footprint across Norway. With a strategic focus on enhancing customer accessibility and satisfaction, Ice is set to open ten new stores nationwide, marking a significant milestone in its growth trajectory.
Extending Beyond Eastern Norway
Ice’s expansion initiative marks a departure from its traditional stronghold in Eastern Norway, with plans to establish its first-ever Ice shop outside this region. Scheduled to open in September at the Kvadrat shopping center between Stavanger and Sandnes, followed by a store in Lagunen, Bergen later this autumn, Ice is poised to make its presence felt in key metropolitan areas across the country.
Driving Growth Through Physical Retail
For Ice, the establishment of physical stores represents a strategic pillar of its growth strategy in the Norwegian market. Building on its remarkable customer growth of 125,000 new subscribers last year, Ice recognizes the pivotal role played by its existing stores in fueling this record-high growth trajectory. By leveraging physical retail channels, Ice aims to enhance customer satisfaction while fostering deeper engagement and brand loyalty.
Customer-Centric Approach
Ice’s commitment to customer-centricity is evident in its emphasis on the unique benefits offered by physical stores. Beyond mere transactions, these stores serve as immersive environments where customers can interact with products, receive personalized assistance, and enjoy a seamless shopping experience. Moreover, Ice’s omnichannel approach enables customers to seamlessly transition between online and offline channels, reinforcing the brand’s reputation for convenience and reliability.
Expanding Reach and Accessibility
With five existing locations already operational in central-eastern regions, Ice is poised to extend its reach to new demographics and geographic areas. By strategically positioning its stores in high-traffic retail hubs, Ice aims to maximize visibility and accessibility, ensuring that customers across Norway have convenient access to its products and services.
Setting New Standards in Retail Excellence
Ice’s foray into nationwide retail expansion underscores its commitment to setting new standards in retail excellence and customer satisfaction. As the company embarks on this ambitious journey, it remains dedicated to delivering exceptional value, innovation, and service quality to its growing customer base.
