Noida-based baby care brand Herby Angel has successfully raised $2.5 million in its inaugural funding round, with JCBL Group being the primary investor. The newly acquired funds are earmarked for strategic initiatives, including expanding distribution networks, diversifying the product portfolio, advancing research and development efforts, and bolstering technological infrastructure and marketing endeavors.
Nurturing Health from the Beginning
Established in 2023 by Sherry Jairath, Herby Angel specializes in the production of nutraceutical and pharmaceutical ayurvedic products designed specifically for babies. The brand’s commitment to holistic healthcare is evident in its offerings, crafted from certified organic ingredients to provide optimal well-being for infants and toddlers.
A Multifaceted Approach to Reach Customers
Herby Angel operates seamlessly across various channels, including its official website, popular e-commerce platforms, and traditional brick-and-mortar stores. Currently, the brand has a significant offline presence, with products available in 1,300 retail stores across 13 states. Looking ahead, the brand aims to further expand its footprint, targeting 18 states and 2,000 stores by the end of the financial year 2024.
Fueling Growth and International Presence
Sherry Jairath, the founder, expressed enthusiasm about the funding, emphasizing its role in enabling technological innovation and facilitating international market penetration. Leveraging JCBL Group’s robust business presence in global geographies, Herby Angel aspires to accelerate its growth trajectory. Jairath noted, “With this investment, Herby Angel is set to further accelerate its growth trajectory, offering products that uphold the highest standards of quality and sustainability.”
Milestones and Revenue Projections
Herby Angel has achieved significant milestones, boasting a monthly revenue of INR 12 Crores. With the infusion of funds, the brand aims to elevate this figure to INR 25 Crores by March 2024. This ambitious target reflects the brand’s commitment to scaling its operations and solidifying its position in the competitive baby care market.
Industry Dynamics and Market Outlook
In a broader context, Herby Angel’s funding success aligns with trends in the baby care segment. Notably, SuperBottoms recently secured $5 million, focusing on category expansion and offline growth to cater to a broader audience. Market research indicates a promising outlook, with the Indian baby care market projected to surpass $289 million in revenue for 2023, experiencing a robust 3.15% compound annual growth rate (CAGR) by 2028 (Statista).
