Gupshup, the leading conversational engagement platform, has introduced the Conversation Cloud, a robust suite of Software as a Service (SaaS) tools designed to revolutionize artificial intelligence-backed Business-to-Consumer (B2C) conversations. This innovative platform offers a comprehensive set of features aimed at enhancing customer engagement and driving meaningful interactions.
The Conversation Cloud comprises three key modules, each addressing specific aspects of B2C communications:
Gupshup Converse:
Business users can utilize advanced no-code tools to configure customer journeys, bot flows, and auto-trigger contextual messages. The module leverages Gupshup Customer360’s unified profiles based on customer attributes and real-time conversational events. It includes conversational commerce modules for catalogs, payment integrations, and agent-assist to enable both automated and human-assisted commerce.
Gupshup Advertise:
Marketers can acquire, qualify, and convert customers through features like Click to WhatsApp and Click to Instagram Ads. Brands using Advertise have reported 60-70% lower cost per qualified lead and 1.6X sign-ups compared to traditional channels.
Gupshup Communicate:
An advanced Communication Platform as a Service (CPaaS) with smart capabilities such as Gen-AI powered automatic message translation, optimized scheduling to maximize open rates, and omnichannel message failover. This module allows businesses to send messages across 30+ channels.
Gupshup’s CEO, Beerud Sheth, emphasized the need for businesses to adopt new tools for building and managing conversational experiences. He stated, “Gupshup builds on its reputation for innovation by launching the first such comprehensive platform, the Conversation Cloud, that transforms customer experiences and delivers substantial ROI to businesses.”
Founded in 2004, Gupshup has been a pioneer in the conversational messaging space, enabling companies to enhance customer experiences across various platforms, including WhatsApp, RCS, Instagram, and Voice. The company boasts a diverse clientele, including Kotak Mahindra Bank, IndusInd Bank, HDFC Bank, Ola, Zomato, and Flipkart, having served more than 45,000 companies across India, Latin America, Europe, the Middle East, and the US.
In the fiscal year 2023, Gupshup reported a significant operating income of INR 1,618.5 Crores, marking a remarkable 43% jump from the previous fiscal year’s INR 1,132.1 Crores.
