Flipkart’s social commerce platform, Shopsy, has made a significant move into the kids’ segment with the launch of its new summer collection for children. This development comes shortly after the appointment of Prathyusha Agarwal as Shopsy’s new chief executive officer.
New Offerings for Kids
Shopsy’s new collection includes a wide range of products for toddlers and children aged 0 to 12 years. The product lineup features apparel, toys, fashion accessories, and stationery items. Popular categories on Shopsy include learning toys, kids’ dresses, ethnic wear, soft toys, and school essentials. Notable items in the collection are combo sets of T-shirts and bottoms, learning toys, and various stationery products.
Market Expansion and Demand
The company plans to further expand its selection of kids’ products in the coming months. Kapil Thirani, head of Shopsy, noted that the kids’ collection is already seeing strong demand, particularly from tier II cities such as Cuttack, Varanasi, Guwahati, and Muzaffarpur. “The Indian market is seeing an increasing demand for kids’ products across multiple categories, positioning it as a promising hub for this segment,” Thirani stated.
Shopsy’s Evolution
Walmart-backed Flipkart launched Shopsy in 2021 to compete with rivals Meesho and Amazon Bazaar in categories with low average selling prices, such as apparel, small electronics, and kitchenware. Initially, Shopsy operated as a social commerce platform where users could share product catalogs via social media and earn commissions on sales. However, Shopsy has since shifted its focus from the reseller model to driving direct purchases from customers.
Growing Children’s Market
Shopsy’s entry into the kids’ segment comes at a time when numerous startups are launching products and services targeting the rapidly growing children’s market. For instance, in January, actor Shilpa Shetty Kundra and fashion consultant Ashmika Sadh launched the kids’ brand Zip Zap Zoom. In March, Bengaluru-based kids’ audio content platform Vobble secured $1 million in seed funding from Lumikai and Blume Founders Fund, among other investors. Last year, kids’ fashion brand Hopscotch raised $20 million in a funding round led by Amazon.
With its new summer collection, Shopsy is poised to capitalize on the increasing demand for children’s products in India. The platform’s strategic expansion into the kids’ market reflects its commitment to diversifying its offerings and capturing a larger share of the growing segment. As Shopsy continues to evolve, it aims to provide a comprehensive shopping experience for families across India.
