Bengaluru-based DriveX, a prominent player in the pre-owned two-wheeler market, has accelerated its journey into the engine oil segment with the launch of DriveX Xplor. Backed by India’s pioneering Formula 1 driver, Narain Karthikeyan, DriveX aims to redefine the buying experience for used two-wheelers by introducing a specialised-grade engine oil that prioritizes longevity and performance.
DriveX Xplor: Elevating Engine Protection and Performance
The newly launched Xplor engine oil is crafted to enhance engine protection and elevate performance, catering to both BS4 and BS6 engines. Positioned as a semi-synthetic oil, it is available in two variants – 10W30 and 20W40, offered in convenient pack sizes of 900 ml and 1.0 litre.
Narain Karthikeyan’s Perspective
Founder and Executive Director of DriveX, Narain Karthikeyan, expressed pride in the launch of DriveX Xplor. He emphasized that this engine oil not only underscores their commitment to improving the ownership experience of pre-owned two-wheelers but also serves as a comprehensive solution to enhance longevity, durability, and performance, particularly for matured engines.
Innovation in Pre-Owned Vehicle Market
Karthikeyan highlighted DriveX’s dedication to innovation, aiming to transform the pre-owned vehicle market fundamentally. The launch of Xplor signifies a crucial step toward initiating a positive shift in behavior, benefiting both dealers and end-users. The objective is to bring about a revolution in engine protection and performance optimization for pre-owned two-wheelers.
Market Presence and Challenges Ahead
DriveX plans to retail the Xplor two-wheeler engine oil through its existing dealer network, with expansion to other distributors anticipated in the future. While the engine oil market is currently dominated by established players like Indian Oil, Shell, Hindustan Petroleum, and Castrol, DriveX faces the challenge of building its market share in this highly competitive segment.
As DriveX ventures into uncharted territory, the success of Xplor will not only influence the engine oil market but also contribute to reshaping the narrative of the pre-owned vehicle industry.
