Kinetic Green Energy and Power Solutions Limited, a pioneering force in India’s electric vehicle industry, has named Debashis Mitra as the President of its 3-Wheeler Business division. This announcement, made on April 29, 2024, signifies a notable step forward in Kinetic Green’s strategic pursuits, leveraging Mitra’s extensive expertise and leadership spanning over three decades in the automotive sector.
Key Points:
- Commitment to Innovation: Kinetic Green has established itself as a leader in the electric three-wheeler (E3W) market, emphasizing innovation and the ‘Make in India’ initiative. The company’s in-house research and development capabilities have enabled the introduction of a diverse range of E3Ws, including models catering to both passenger and cargo segments.
- Expansion Plans: Kinetic Green aims to expand its presence in the E3W market, particularly in the L5 passenger segment. Mitra’s appointment aligns with the company’s growth strategy, aiming to augment its offerings and market reach.
- Mitra’s Experience: Mitra brings a wealth of experience from his illustrious career in the automotive industry, with notable roles in companies such as AltiGreen, Greaves Cotton, Mercedes Benz, and Toyota Kirloskar. His achievements include significant market share growth in passenger car sales during his tenure at Mercedes Benz India.
- Focus Areas: Mitra’s primary focus at Kinetic Green will be to drive network expansion, enhance market share, and advance the company’s 3-wheeler business. He will oversee Profit and Loss responsibilities for the 3-wheeler Strategic Business Unit (SBU) and collaborate with R&D and operations/sourcing leadership to drive efficiency and innovation.
- Expansion Goals: Kinetic Green has announced ambitious expansion plans for the fiscal year 2024-25, aiming to double its dealership network and set a sales target of 20,000 E2Ws. This underscores the company’s commitment to growth and market leadership in the electric vehicle segment.
Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, expressed her enthusiasm about Mitra’s appointment, highlighting the strategic importance of the E3W segment and the company’s dedication to driving growth in this sector. Mitra, in turn, expressed his eagerness to contribute to Kinetic Green’s success, emphasizing operational excellence and innovation in the electric vehicle industry.
Debashis Mitra will succeed Paul Zacharia as the President of the 3-Wheeler Business division upon Zacharia’s retirement in June 2024. With Mitra at the helm, Kinetic Green looks poised to accelerate its growth trajectory and reinforce its position as a leader in India’s electric vehicle landscape.
