Clarks Collection, a renowned hospitality brand, has taken a significant step towards expanding its portfolio by signing a new property in Pune. The upcoming Clarks Collection Pune property is set to provide an exceptional experience to business travelers, upscale tourists, and those seeking immersive experiences. With a focus on quality service and comfort, the brand is establishing its presence in Maharashtra, further solidifying its reputation in the hospitality sector.
Entering Pune and Geographical Expansion
Clarks Collection has been establishing its presence in the western region of India, with properties in various cities of Gujarat. Now, the brand is making its entry into Maharashtra by unveiling its first property in Pune. Looking ahead, Clarks Collection plans to add 10 more properties to its current portfolio by the end of the financial year 2024. Geographical expansion is on the horizon, with targets set for cities like Ajmer, Udaipur, Kumbalgarh, and Ahmedabad.
The Newly Signed Property: A Hub of Luxury and Convenience
The newly signed Clarks Collection property in Pune boasts a strategic central location with excellent connectivity. Encompassing an expansive area of 22,000 square feet, the property will feature an impressive inventory of 87 rooms, each thoughtfully designed to provide travelers with a comfortable and memorable stay. The resort is fully equipped with amenities suitable for family picnics, couple celebrations, corporate gatherings, and various events. Additionally, the property will offer banquet spaces covering 2,000 square feet, along with a charming lawn that can accommodate functions of all kinds.
Curated Experiences and Culinary Delights
With a commitment to offering a holistic experience, Clarks Collection will curate various experiential activities to cater to different audiences. The in-house restaurant is set to be a culinary haven, serving a diverse range of cuisines, including North Indian, continental, and Maharashtrian delicacies.
Aiming for Excellence and Sustainability
Prakash Bedi, the Vice President of Clarks Collection, shared the brand’s vision for expansion and commitment to providing exceptional hospitality. With a focus on achieving 65% occupancy in the coming financial year, Clarks Collection aims to deliver personalized itineraries for guests, ensuring a memorable and tailored experience. The brand intends to position its newly signed property as a significant hub for MICE (Meetings, Incentives, Conferences, and Exhibitions) events and family outings.
Environmental Responsibility and Technological Advancements
While providing luxury and comfort, Clarks Collection remains dedicated to responsible tourism. The brand emphasizes environmentally conscious practices, adhering to a zero-plastic policy and utilizing locally sourced construction materials whenever feasible. As part of its growth strategy, Clarks Collection plans to leverage technology, including AI and deep tech, to reach the right audience effectively.
Certifications and Local Engagement
The brand aspires to obtain certifications from international bodies to ensure quality standards and proper processes are maintained. In line with their commitment to contributing to local economies, Clarks Collection intends to hire locally, thereby supporting the communities in which they operate.
With the signing of the new property in Pune, Clarks Collection is poised to create a haven of luxury, comfort, and remarkable experiences for its guests. The brand’s focus on sustainability, responsible tourism, and personalized service sets it on a path to redefine hospitality and contribute positively to India’s diverse tourism landscape.
